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An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.
This book aims to be a showcase for cutting edge research offering a high-edited selection of the best paper submitted to the 2006 tourism conference at the University of Surrey, which itself is a celebration of 40 years of tourism education at the University. The emphasis of the book is on contributions, which offer new insights and approaches to tourism research rather than case studies or applications of existing research methods to new contexts, and this is where the book is unique. Chapters are carefully themed and juxtaposed to expose the key directions and challenges that confront researchers in tourism.
As tourism matures as an academic subject and the number of tourism
higher education providers continues to expand world-wide, there is
an increasing interest in its educational aspects. At the same time
the development of research into education issues related to
tourism means that there is now a developing literature on the
subject. This international handbook offers a timely evaluation of
the sate of the art of tourism higher education. The book brings together expert contributors from around the
world to present current thinking and practice about what is now a
major element of education provision world-wide. It is structured
round four key themes: - Curriculum Its global survey of tourism education offers a comprehensive basis for comparative review. In addition to setting out the development and current provision of tourism education it also addresses cutting edge issues such PhD education, non-formal education, cultural issues in learning, research and teaching, e-learning and e-assessment. It offers practical advice for the design, delivery, evaluation and resourcing of courses and concludes with a reflective agenda of issues for the future.
One of the leading texts in the field, The Economics of Recreation, Leisure and Tourism is the ideal introduction to the fundamentals of economics in these industries, helping you to pass an economics module as part of tourism, recreation, events or sport management degrees. It is written in an engaging style that assumes no prior knowledge of economics. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. This book is richly illustrated with diagrams, and contains a range of features such as international case studies showcasing current issues, review questions and extracts from journals to aid understanding and further knowledge, as well as new data and statistics. This fifth edition has been revised and updated to include: New content on recent economic data, consumer choice looking at income-leisure decision approaches, growth areas of sports and events, environmental issues, the impact of the global economic crisis and what may happen in the future. Evidence is put forward to provide a sense of the dynamics of world economies. Updated and new international case studies throughout that demonstrate theoretical principles of economics as applied to tourism Updated companion website with PowerPoint slides
Despite the geometric expansion of tourism knowledge, some areas have remained stubbornly underdeveloped and a full or comprehensive consideration of the philosophical issues of tourism represents one such significant knowledge gap. A key aim of this book therefore is to provide an initial mapping of, and fresh insights into this territory. In doing so it discusses key philosophical questions in the field such as What is tourism? Who is a tourist? What is wisdom? What is it to know something? What is the nature of reality? Why are some destinations considered beautiful? Why is tourism desirable? What is good and bad tourism? What are desirable ends? These and similar topics are addressed this book under the headings of truth, beauty and virtue.
One of the leading texts in the field, The Economics of Recreation, Leisure and Tourism is the ideal introduction to the fundamentals of economics in these industries, helping you to enjoy and pass an economics module as part of tourism, recreation, events or sport management degrees. International in its outlook, it will equip you with vital skills and knowledge for your future career as well as critical skills to help you understand and help tackle crucial challenges facing the world. It is written in a clear and engaging style that assumes no prior knowledge of economics. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. This book is richly illustrated with diagrams and contains a range of features such as international case studies showcasing current issues, review questions and extracts from journals to aid understanding and further knowledge, as well as new data and statistics. It concludes with a powerful critique of traditional economics and a set of twenty-one issues that demand action. This sixth edition has been revised and updated to include: recent and time series international economic data to provide a sense of the dynamics of world economies topical analysis to aid decision making for industry, governments and pressure groups a renewed emphasis on environmental and climate change issues new and revised international case studies that demonstrate theoretical principles of economics as applied to the sector a companion website with PowerPoint slides.
Despite the geometric expansion of tourism knowledge, some areas have remained stubbornly underdeveloped and a full or comprehensive consideration of the philosophical issues of tourism represents one such significant knowledge gap. A key aim of this book therefore is to provide an initial mapping of, and fresh insights into this territory. In doing so it discusses key philosophical questions in the field such as What is tourism? Who is a tourist? What is wisdom? What is it to know something? What is the nature of reality? Why are some destinations considered beautiful? Why is tourism desirable? What is good and bad tourism? What are desirable ends? These and similar topics are addressed this book under the headings of truth, beauty and virtue.
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