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This book provides a pragmatic analysis of presidential language.
Pragmatics is concerned with "meaning in context," or the
relationship between what we say and what we mean. John Wilson
explores the various ways in which U.S. Presidents have used
language within specific social contexts to achieve specific
objectives. This includes obfuscation, misdirection, the use of
metaphor or ambiguity, or in some cases simply lying. He focuses on
six presidents: John F. Kennedy, Richard M. Nixon, Ronald W.
Reagan, William F. Clinton, George W. Bush, and Barack H. Obama.
These presidents cover most of the last half of the twentieth
century, and the first decade of the twenty first century, and each
has been associated with a specific linguistic quality. John F.
Kennedy was famed for his quality of oratory, Nixon for his
manipulative use of language, Reagan for his gift of telling
stories, Clinton for his ability to engage the public and to
linguistically turn arguments and descriptions in particular
directions. Bush, on the other hand, was famed for his inability to
use language appropriately, and Obama returns us to the rhetorical
flourishes of early Kennedy. In the case of each president, a range
of specific examples are explored in order to highlight the ways in
which a pragmatic analysis may provide an insight into presidential
language. In many cases, what the president says is not necessarily
what the president means.
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