Think Beyond "Select Language." Web globalization opens your web site to the world; it also opens you up to new challenges, like directing users to their localized content. The Art of the Global Gateway is your guide to the best practices in multilingual navigation. You'll learn from the global gateways used by companies such as GE, IKEA, and Facebook. You'll also learn how to apply global gateway concepts to mobile apps and social media. Who this book is for This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create web sites and applications and those who take them global. Increase traffic to your country web sites This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized web sites or 100, this book will provide the information you need.

The relationships among human and non-human animals goes back to the beginning of time-and the ways in which these relationships have evolved (and sometimes not) is the inspiration for this collection of contemporary short fiction, penned by writers from across the globe. This diverse collection of stories explores the ways in which we live among-and often in conflict with-our non-human counterparts. These stories feature animals from the familiar (dogs and cats) to the exotic (elands and emus), and in these stories animals are both the rescuers and the rescued. Within these pages are glimpses of the world through the eyes of a zookeeper, a shelter worker, a penguin researcher, and a neighborhood stray, among many others-all highlighting the ways in which animals and humans understand and challenge one another. Among Animals is a dynamic collection of stories from the world's most gifted contemporary authors-those who pay close attention to the creatures with which we share our planet, and who inspire us to pay closer attention as well.

Your translation agency is your voice to the world. Select the right agency, and the world will hear you loud and clear. Select the wrong agency, and the world may never know what you have to say-or worse, hear something you never intended to say. This book will help you select the right agency the first time.The book is designed to be used as both a learning tool and a reference. The first two-thirds of the book demystifies the terminology, the workflow, and the major technologies now being used. The last third of the book includes a directory of 44 translation agencies, to help executives begin their search.The book includes: * 10 things you should know about the translation industry* An overview of machine translation and how it is transforming the industry* 10 questions you should ask any prospective translation agency