We in the U.S. have deserved someone like Donald Trump as our president for some time. Until now, by a string of luck, we had mostly centrist presidents, both Republican and Democratic, some with only a modicum of intelligence and humanity. With Donald Trump, however, we finally ran out of luck and he is our sitting president. Now, the spotlight is focused on him, but we easily forget that he is, after all, a product of his own society. Trump's rise to power owes itself to its own social-historical circumstances: For decades now America's Consumer Society had prepared the American voters, mostly White, to find someone like Trump as their leader, by supplying them with around-the-clock distractions that made them feel good, happy and falsely powerful. Trump's ascendancy could not be possible without our consumption of daily entertainment which makes us selfish, childish and idiotic human beings. Such minds are easily affected by anxiety, anger and vengefulness. In our daily sea of popular entertainment of mass circulation, we have become trash cans--Mental Trash Cans--that exist just to process trash that enters and leaves our minds almost at the same time. This wasted mind, America's most celebrated symbol of success that is created by its best and brightest, keeps us away from one another as we become privatized citizens and neighbors in our individual cocoons, lonely, scared, dumbed down, living and dying our solitary unconnected lives. Into this vacuum of intelligence and humanity, enter Donald Trump, the entertainer-billionaire, now the President, who, with his brand of populist Fascism, challenges the powers of entrenched Corporate America and all of its mind-captivating arsenal. He successfully conquered White Americans by separating them from non-whites, thus revealing America's nationalism and racism, hitherto papered over in its Liberal-Capital consumer paradise. The common Americans, whether White or non-white, possess two prized items that Corporate and Political America covets and wants to take from them, the dollar and the vote: The American Masses, now as garbage-fed children, are neither smart nor united enough to protect the two critical weapons of their democracy. Trump's presidency proves it.

In the last hundred years of industrial advancement, a great deal of scientific progress has been made in the field of efficiency studies. Known as human resources management among those who study these things, the main quest has always been how to control human thoughts and actions so that everything works to the maximum benefit of those who control these human resources. Accordingly, the most "efficient" system is one that controls the human resources by eliminating the human part and turning them into pure resources. In other words, their ultimate organizational goal is to transform people into things. This is the quest of all efficiency experts and human resources managers and what is commonly called organizational behavior. This book is about the two best historical examples of such "efficiently-run" resource management.

The way we live, work, and die-alone and with other Americans-have so many hidden layers that we might as well say that there are two Americas: one we think we know and the other virtually unknown to us. Such a thought is compelling enough to motivate a sociologist to start writing down what he thinks about the hidden America. Then, what emerges from this effort is a picture of America that is at once so familiar and so alien. It is the alien part of America that troubles us, that scares us, and that pushes us to escape into louder, more colorful, and more pleasant unreality. As our escapism becomes more urgent each day, so does its testimony to the emptiness and loneliness of our solitary existence. Huer discusses this alien part of America in American Paradise.

Labor Avoidance is about work, something everyone hates, and something everyone longs to escape. At the same time, human nature is to sustain life that is physical, and thus constant labor is a necessity. This is what humanity, from Eden to our own post-industrial society, has always tried to reduce or avoid by making somebody else do it. Historically, this nature and origin of labor-avoidance is responsible for war, colonialism, slavery, and now, contract employment in market society. This book explores American capitalism and how labor (and the desire to escape it) has become responsible for so much human struggle and misery throughout history.

This book explores the nature of power in persons, groups, and nations by asking a question that we can understand in contemporary terms: what would Bill Gates do if he had Hitler's absolute power? It is a sociological question that exposes power as a tool of control over the powerless, not as a psychological trait or manners of personal interactions. With Hitler's power, any individual, group, or nation could become as crazy as Hitler or as cruel as the Nazis. Call from the Cave argues that the savage struggle for power, exemplified in the free market system of America-history's first and purest "natural" society-is in our very human nature. In the footsteps of the ancient Romans and the recent Nazis, we push on in every waking moment of our lives to expand our power and to control the souls and minds of other human beings to do our bidding. The book concludes that this is the very destiny of humanity we cannot escape.