This book sets forth a pedagogy for renewing the liberal arts by combining critical thinking, media activism, and design thinking. Using the StudioLab approach, the author seeks to democratize the social and technical practices of digital culture just as nineteenth century education sought to democratize literacy. This production of transmedia knowledge-from texts and videos to comics and installations-moves students between seminar, studio, lab, and field activities. The book also wrestles with the figure of Plato and the very medium of knowledge to re-envision higher education in contemporary societies, issuing a call for community engagement as a form of collective thought-action.

Author Biography:
Jon McKenzie is Visiting Professor of Performance Studies at Tisch School of the Arts, New York University, where he teaches courses on globalization, experience design, and organizational performance. He also consults as a strategist in the new media industry. His essays include Laurie Anderson for Dummies and Towards a Sociopoetics of Interface Design: etoy, eToys, TOYWAR.

'Performance' has become one of the key terms for the new century. But what do we mean by 'performance'? In today's world it can refer to experimental art; productivity in the workplace; and the functionality of technological systems. Do these disparate fields bear any relation to each other?
In Perform or Else Jon McKenzie asserts that there is a relationship cultural, organisational, and technological performance. In this theoretical tour de force McKenzie demonstrates that all three paradigms operate together to create powerful and contradictory pressures to 'perform...or else'. This is an urgent and important intervention in contemporary critical thinking. It will profoundly shape our understanding of twenty-first century structures of power and knowledge.