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'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, The Guardian ONLINE MARKETING - CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT? If you want to grow your business, how do you get the word out about your product or service? By going where your market is - and these days, that's online. This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to: * Design your website - how to create a site and make sure your customers can find it * Use social media to your advantage - how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more * Create engaging online content - how to publish valuable, interesting and sharable content for your blog, podcast and website * Develop an online marketing plan - build your customised plan and measure your results Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketing will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free! 'Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.' Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association
Today's workers are free agents who sink or swim on their own. So what are you going to do about it? Get Free from Corporate America! Jon wrote this book for people like himself - those who want to succeed, but on their own terms. The best way to take control of your future is to adopt an entrepreneurial approach to your career. This does not necessarily mean starting your own business. It does mean developing skills and assets that will improve your position. Free from Corporate America puts business ideas to the ultimate test: will they pay the rent? It's not easy to claim a better life while facing the real-world limitations of time and budget. But if you're tired of "get rich quick" happy talk and need a better way forward, Free from Corporate America is your kind of book.
Some resumes are good, some are bad, and some are simply from Hell. The all-too-real resumes in this book were no doubt written with the best of intentions, but a job search can be a misadventure. A wacky resume is a sure-fire way to derail your job application and slip from the interview pile into the "joke file." In this illustrated "how not to," former recruiters Jon Reed and Rachel Meyers open up their own joke files, and share highlights from the worst (and funniest) resumes they ever received. From "Questionable References" to "Hostile Email Interactions," Jon and Rachel take the reader through more resume mishaps and job search meltdowns than they ever knew existed, sneaking in a bit of job search wisdom on the fly. The resumes in this book have been changed to protect the not-so-innocent, but Resumes from Hell is proof that truth is still stranger - and funnier - than fiction.
Since SAP R/3 exploded on the North American scene in 1993, the SAP consulting market has been phenomenal. As the market moves into a mature phase, SAP consultants need new strategies and tactics to further their careers. In this eagerly-awaited handbook, the authors - an SAP practice director and an SAP recruiter - combine forces to offer in-depth advice on everything from how to get a start in SAP consulting to balancing multiple job offers. This book is a must for anyone involved in the field of SAP consulting.
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