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Like music and the news media before it, the film and television
business is now facing its time of digital disruption. Major
changes are being brought about in global online distribution of
film and television by new players, such as Google/YouTube, Apple,
Amazon, Yahoo , Facebook, Netflix and Hulu, some of whom massively
outrank in size and growth the companies that run film and
television today. Content, Hollywood has always asserted, is King.
But the power and profitability in screen industries have always
resided in distribution. Incumbents in the screen industries tried
to control the emerging dynamics of online distribution, but
failed. The new, born digital, globally focused, players are
developing TV network-like strategies, including commissioning
content that has widened the net of what counts as television.
Content may be King, but these new players may become the King
Kongs of the online world.
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