0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R250 - R500 (5)
  • -
Status
Brand

Showing 1 - 5 of 5 matches in All Departments

A Book about Love (Paperback): Jonah Lehrer A Book about Love (Paperback)
Jonah Lehrer
R470 R394 Discovery Miles 3 940 Save R76 (16%) Ships in 10 - 15 working days
Mystery - A Seduction, A Strategy, A Solution (Paperback): Jonah Lehrer Mystery - A Seduction, A Strategy, A Solution (Paperback)
Jonah Lehrer
R412 R337 Discovery Miles 3 370 Save R75 (18%) Ships in 10 - 15 working days

New York Times bestselling author Jonah Lehrer “unravels the mystery of mysteries” in this “absolute delight” (Malcolm Gladwell) of a book that blends psychology, neuroscience, and anthropology to shine a new light on everything from the formulas of our favorite detective shows to the tricks of successful advertising campaigns and the calculated risks of the stock market. Why is mystery so compelling? What draws us to the unknown? Jonah Lehrer sets out to answer these questions in a vividly entertaining and surprisingly profound journey through the science of suspense. He finds that nothing can capture a person’s attention as strongly as mystery, and that mystery is the key principle in how humans view and understand the world. Whenever patterns are broken, we are hard-wired to find out why. Without our curiosity driving us to pursue new discoveries and solve stubborn problems, we would never have achieved the breakthroughs that have revolutionized human medicine, technology—and culture. From Shakespeare’s plays to the earliest works of the detective genre, our entertainment and media have continually reinvented successful forms of mystery to hook audiences. Here, Lehrer interviews individuals in unconventional fields—from dedicated small-business owners to innovative schoolteachers—who use mystery to challenge themselves and to motivate others to reach to new heights. He also examines the indelible role of mystery in our culture, revealing how the magical world of Harry Potter triggers the magic of dopamine in our brains, why the baseball season is ten times longer than the football season, and when the suspect is introduced in each episode of Law & Order. Fascinating, illuminating, and fun, Mystery explores the many surprising ways in which embracing a sense of awe and curiosity can enrich our lives.

Proust Was a Neuroscientist (Paperback, Main): Jonah Lehrer Proust Was a Neuroscientist (Paperback, Main)
Jonah Lehrer 1
R296 R253 Discovery Miles 2 530 Save R43 (15%) Ships in 12 - 17 working days

Is science the only path to knowledge? In this sparkling and provocative book, Jonah Lehrer explains that when it comes to understanding the brain, art got there first. Taking a group of celebrated writers, painters and composers, Lehrer shows us how artists have discovered truths about the human mind - real, tangible truths - that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot understood the brain's malleability; how the French chef Escoffier intuited umami (the fifth taste); how Cezanne worked out the subtleties of vision; and how Virginia Woolf pierced the mysteries of consciousness. It's a riveting tale of art trumping science again and again.

Proust Was a Neuroscientist (Paperback): Jonah Lehrer Proust Was a Neuroscientist (Paperback)
Jonah Lehrer
R489 R432 Discovery Miles 4 320 Save R57 (12%) Ships in 10 - 15 working days

An ingenious blend of biography, criticism, and first-rate science writing, New York Times bestselling author Jonah Lehrer's Proust Was a Neuroscientist urges science and art to listen more closely to each other, for willing minds can combine the best of both, to brilliant effect. In this technology-driven age, it's tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first. Taking a group of artists -- a painter, a poet, a chef, a composer, and a handful of novelists -- Lehrer shows how each one discovered an essential truth about the mind that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot discovered the brain's malleability; how the French chef Escoffier discovered umami (the fifth taste); how Cezanne worked out the subtleties of vision; and how Gertrude Stein exposed the deep structure of language -- a full half-century before the work of Noam Chomsky and other linguists. Proust Was a Neuroscientist is the ultimate tale of art trumping science, demonstrating that there's a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does.

Pratibhecha Indradhanu (Marathi, Paperback): Jonah Lehrer Pratibhecha Indradhanu (Marathi, Paperback)
Jonah Lehrer
R407 Discovery Miles 4 070 Ships in 10 - 15 working days
Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Trade Professional Drill Kit Cordless…
 (9)
R2,223 Discovery Miles 22 230
Emily Henry 3-Book Collection - Book…
Emily Henry Paperback R500 R428 Discovery Miles 4 280
Loot
Nadine Gordimer Paperback  (2)
R383 R310 Discovery Miles 3 100
Aerolatte Cappuccino Art Stencils (Set…
R110 R95 Discovery Miles 950
And So I Roar
Abi Dare Paperback R415 R289 Discovery Miles 2 890
Treeline Tennis Balls (Pack of 3)
R59 R43 Discovery Miles 430
Casio LW-200-7AV Watch with 10-Year…
R999 R884 Discovery Miles 8 840
Minions 2 - The Rise Of Gru
DVD R133 Discovery Miles 1 330
Sudocrem Skin & Baby Care Barrier Cream…
R70 Discovery Miles 700
Peptine Pro Equine Hydrolysed Collagen…
 (2)
R359 R249 Discovery Miles 2 490

 

Partners