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Trying to get your message heard? Build an iconic brand? Welcome to
the battlefield. The story wars are all around us. They are the
struggle to be heard in a world of media noise and clamor. Today,
most brand messages and mass appeals for causes are drowned out
before they even reach us. But a few consistently break through the
din, using the only tool that has ever moved minds and changed
behavior--great stories. With insights from mythology, advertising
history, evolutionary biology, and psychology, viral storyteller
and advertising expert Jonah Sachs takes readers into a fascinating
world of seemingly insurmountable challenges and enormous
opportunity. You'll discover how: * Social media tools are driving
a return to the oral tradition, in which stories that matter rise
above the fray * Marketers have become today's mythmakers,
providing society with explanation, meaning, and ritual * Memorable
stories based on timeless themes build legions of eager evangelists
* Marketers and audiences can work together to create deeper
meaning and stronger partnerships in building a better world *
Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and
Occupy Wall Street created and sustained massive viral buzz Winning
the Story Wars is a call to arms for business communicators to cast
aside broken traditions and join a revolution to build the iconic
brands of the future. It puts marketers in the role of heroes with
a chance to transform not just their craft but the enterprises they
represent. After all, success in the story wars doesn't come just
from telling great stories, but from learning to live them.
_____________ 'An array of fresh insights on creativity, motivation
and staying in "flow" Daniel H. Pink, author of Drive and To Sell
Is Human _____________ In Unsafe Thinking, creativity guru Jonah
Sachs demonstrates that the most remarkable and trailblazing
individuals - from the Google programmer who disobeyed his managers
in order to revolutionise the world's email systems, to the mayor
who employed mime artists to transform his city's traffic problem -
are those who dramatically reject the lure of what they know. He
draws on cutting-edge psychology and neuroscience to uncover the
specific mental habits that account for the success of those who
break the mould. And he reveals how, by embracing a handful of
simple brain-hacks and cognitive tools, we can all harness the
power of the unsafe thinkers. By revealing the secrets of those who
reject our society's outmoded approach to work, Unsafe Thinking
promises to unleash the hidden power of creativity in all of us.
_____________ 'An enchanting book about how to question the
conventional, challenge the status quo, and unlock the creative
solutions right under your nose.' Adam Grant, author of Originals
'Fascinating . . . Sachs has practical tools for success.' Forbes
'A must-read for anyone facing a changing world.' Jonah Berger,
author of Contagious
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