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The study of advertising and its treatment of utopian appeal
enhance our understanding of consumer culture. By looking into the
advertising page, we also look into consumers' desires and the
process by which these desires are reshaped and rechanneled through
images and narratives created solely for the purpose of making a
sale. Utopian Images and Narratives in Advertising: Dreams for
Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper,
is a collection of essays which gather a host of academicians from
a wide variety of disciplines including sociology, psychology,
literature, fine arts, history, religious studies, communication,
and media studies. Through their expansive disciplinary expertise,
the contributors bring unique insights to the analysis of the
advertising page. The collection's cross-disciplinary investigation
also examines gender images and narratives which, in the
advertising page, are frequently associated with utopian fantasies.
The analyses offered in Utopian Images and Narratives in
Advertising will appeal to any scholar or student engaged in mass
media, communication, and the effect of advertising and consumerism
on individuals and cultures.
The study of advertising and its treatment of utopian appeal
enhance our understanding of consumer culture. By looking into the
advertising page, we also look into consumers desires and the
process by which these desires are reshaped and rechanneled through
images and narratives created solely for the purpose of making a
sale. Utopian Images and Narratives in Advertising: Dreams for
Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper,
is a collection of essays which gather a host of academicians from
a wide variety of disciplines including sociology, psychology,
literature, fine arts, history, religious studies, communication,
and media studies. Through their expansive disciplinary expertise,
the contributors bring unique insights to the analysis of the
advertising page. The collection s cross-disciplinary investigation
also examines gender images and narratives which, in the
advertising page, are frequently associated with utopian fantasies.
The analyses offered in Utopian Images and Narratives in
Advertising will appeal to any scholar or student engaged in mass
media, communication, and the effect of advertising and consumerism
on individuals and cultures."
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