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Representation, Experience, and Metaphysics - Towards an Integrated Anti-Representationalist Philosophy (1st ed. 2023):... Representation, Experience, and Metaphysics - Towards an Integrated Anti-Representationalist Philosophy (1st ed. 2023)
Jonathan Knowles
R3,109 Discovery Miles 31 090 Ships in 18 - 22 working days

This book provides an original perspective on the debate about anti-representationalism and the nature of philosophy. This debate has come to prominence in recent years through the work of people like Richard Rorty, Paul Horwich, Huw Price and Amie Thomasson. It is the first book to explicitly consider this well-known pragmatist kind of anti-representationalism in relation to anti-representationalist views in other areas of philosophy, in particular the philosophy of perception and cognitive science. Taking as its point of departure the neo-pragmatism of Rorty and Price, it critiques the way these (and other) thinkers develop, on this basis, a positive view of philosophy and its remit. By examining the debate about representationalism versus anti-representationalism in perception and cognitive science it provides a different way of understanding the significance of neo-pragmatism, as well as providing an independently interesting perspective on these other debates. A central idea in this perspective involves distinguishing between a world-for-us and a world-in-itself, though in a different way from Kant and many other philosophers. The book extends these reflections to examine questions about realism and the limits of metaphysics for anti-representationalist pragmatism, arguing the view can uphold a common sense kind of realism, as well as the value of distinctively philosophical enquiry in metaphysics.

Vulcans, Earthlings and Marketing ROI - Getting Finance, Marketing and Advertising onto the Same Planet (Paperback): David... Vulcans, Earthlings and Marketing ROI - Getting Finance, Marketing and Advertising onto the Same Planet (Paperback)
David Rutherford, Jonathan Knowles
R966 Discovery Miles 9 660 Ships in 18 - 22 working days

Co-published with the Institute of Communication Agencies

Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It's a huge topic, and in the broadest sense embraces ethics, corporate governance, and all the issues spawned by the recent spate of business scandals. "Vulcans, Earthlings and Marketing ROI" deals with a more pragmatic aspect: the accountability behind the question "Are our investments in marketing and advertising sensible and successful, short and long term, from a business point of view?"

In Part 1 the authors establish that finance, marketing, and advertising share common ground in the value of brands. Part 2 reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Part 3 outlines what it takes to build an accountability culture and profiles some techniques that are useful for framing and measuring the business impact of marketing and advertising investment. The book is intended for anyone with an interest in accountability as it applies to short- and long-term marketing effort.

Acquaintance - New Essays (Hardcover): Jonathan Knowles, Thomas Raleigh Acquaintance - New Essays (Hardcover)
Jonathan Knowles, Thomas Raleigh
R2,439 Discovery Miles 24 390 Ships in 10 - 15 working days

Bertrand Russell famously distinguished between 'knowledge by acquaintance' and 'knowledge by description'. For much of the latter half of the twentieth century, many philosophers viewed the notion of acquaintance with suspicion, associating it with Russellian ideas that they would wish to reject. However in the past decade or two the concept has undergone a striking revival in mainstream 'analytic' philosophy-acquaintance is, it seems, respectable again. This volume showcases the great variety of topics in philosophy of mind, epistemology, and philosophy of language for which philosophers are currently employing the notion of acquaintance. It is the first collection of new essays devoted to the topic of acquaintance, featuring chapters from many of the world's leading experts in this area. Opening with an extensive introductory essay, which provides some historical background and summarizes the main debates and issues concerning acquaintance, the remaining thirteen contributions are grouped thematically into four sections: phenomenal consciousness, perceptual experience, reference, and epistemology.

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