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**THE SUNDAY TIMES BUSINESS BESTSELLER** Voted the EMBRACING CHANGE
BOOK OF THE YEAR at the BUSINESS BOOK AWARDS When the winds of
change blow, some build a wall and others build a windmill In a
business environment where change is the only constant, the stark
reality is that it has never been harder to see what's happening
around us, interpret information efficiently or develop successful
strategies. This is down to both the increasing speed of change and
the prevalent mindset about change, where change is seen as the
enemy. Powered by Change presents a radical new methodology for
using change as a fuelling mechanism to generate outstanding
business success: the Windmill Theory. Power your business The
Windmill Theory enables leaders and organisations to think and act
in a way that capitalises on a constantly changing environment.
Constructed of four blades working in perpetual harmony with one
another, it creates an empowered business that turns the winds of
change into business success. Filled with examples and stories from
around the world, from global corporates to start-up ventures,
Powered by Change delivers some astonishing insights and clear,
actionable steps to achieve the ultimate competitive advantage. Use
this book to fuel your business for the future.
EMBRACING CHANGE BOOK OF THE YEAR 2019, BUSINESS BOOK AWARDS **THE
SUNDAY TIMES BUSINESS BESTSELLER** When the winds of change blow,
some build a wall and others build a windmill In a business
environment where change is the only constant, the stark reality is
that it has never been harder to see what's happening around us,
interpret information efficiently or develop successful strategies.
This is down to both the increasing speed of change and the
prevalent mindset about change, where change is seen as the enemy.
Powered by Change presents a radical new methodology for using
change as a fuelling mechanism to generate outstanding business
success: the Windmill Theory. Power your business The Windmill
Theory enables leaders and organisations to think and act in a way
that capitalises on a constantly changing environment. Constructed
of four blades working in perpetual harmony with one another, it
creates an empowered business that turns the winds of change into
business success. Filled with examples and stories from around the
world, from global corporates to start-up ventures, Powered by
Change delivers some astonishing insights and clear, actionable
steps to achieve the ultimate competitive advantage. Use this book
to fuel your business for the future.
28 Thoughts On Digital Revolution is a collection of thoughts
developed by the world-renowned speaker, Jonathan MacDonald,
between 2006 and 2014 with regards to the digital revolution we are
living in. The 28 thoughts in this collection originally amounted
to over 5000 blog posts and speeches. Contained within are thoughts
that address the hidden aspects and alternative perspectives of how
technology has impacted our lives and businesses. Privacy, advocacy
and loyalty are also featured with a range of examples from the
past and present. Citizenship and and society are discussed in this
context, as well as a range of ideas which are linked directly to
the trends and developments that make up the signposts of today and
tomorrow.
The secrets of modern business success can be found within the
bloodstream of an organisation. When innovation circulates deep
within, market-changing products and services get launched, often
to great admiration. When social responsibility courses through
corporate veins, lives can change as hope is granted. All of this
is wonderfully opportunistic and worth aspiring to, provided that
the bloodstream isn't infected by business poison, rendering the
organisation unable to function properly. Business poison is
incorrect reasoning in argumentation, resulting in a dangerous
misconception. Unfortunately the risk is so high that even the most
successful companies are sometimes riddled with business poison
that infects multiple parts of the organisation, yet often
masquerades as standard business practice. Business poison is
subtle, secretive and smart. Throughout decades in business, I've
witnessed the wisest executives ingest and digest the worst
possible poisons, without even realising the inherent damage they
cause to their business. Sadly, I too have been fooled in the past
by a range of mistaken beliefs that have had an extraordinarily
negative impact on my own businesses. In this book the poisons and
infections will be isolated from the bloodstream and paraded in
broad daylight for all to see. From experience it is unlikely that
any company is totally immune to this range, yet hopefully you may
recognise the signs early enough to combat the damage. In this
effort, a number of potential antidotes are on offer that can be
used to neutralise the poisons and limit the risk of infections
spreading. As business poison is so far-reaching and infection
spreads so quickly, now is definitely the right time to read this
book in order to keep those business ailments at bay.
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