|
Showing 1 - 14 of
14 matches in All Departments
|
Psalm 119 (Hardcover)
Jonathan Peter Beckett
|
R731
R605
Discovery Miles 6 050
Save R126 (17%)
|
Ships in 10 - 15 working days
|
-A field leading comprehensive textbook for communication law and
media law courses in the US, appealing to students in
communication, mass media, journalism, and PR career paths
-Frequent new editions allow for current coverage of key laws,
decisions, and cases regarding social media, libel, obscenity,
political and commercial speech, and privacy -Text addresses itself
to students without a lot of legal knowledge, providing accessible
text, clear definitions, and concise summaries of key points
-Breakout boxes apply principles to everyday life and professional
situations, providing advice and sample cases -Online resources
include test bank and PowerPoint slides
-A field leading comprehensive textbook for communication law and
media law courses in the US, appealing to students in
communication, mass media, journalism, and PR career paths
-Frequent new editions allow for current coverage of key laws,
decisions, and cases regarding social media, libel, obscenity,
political and commercial speech, and privacy -Text addresses itself
to students without a lot of legal knowledge, providing accessible
text, clear definitions, and concise summaries of key points
-Breakout boxes apply principles to everyday life and professional
situations, providing advice and sample cases -Online resources
include test bank and PowerPoint slides
Every day, successful software projects scale and sustain
businesses of all sizes and across all industries. Unfortunately,
the reality is that many software projects still fail. The reasons
behind these failures are seldom due to the underlying technology.
Misunderstandings and communication barriers lead to wrong
decisions, missed opportunities, communication breakdowns, or
worse—huge economic loss. In this digitally connected world,
business professionals can’t afford to be hands-off on technical
projects, but they also can’t be expected to have technical
certifications. They have first-hand knowledge of the business
processes, are subject matter experts in software requirements, and
they finance the projects. Even C-level management or board members
need to rapidly gain just enough understanding of technology to
make mission-critical decisions for businesses to survive and
flourish. In most software projects the number of non-technical
stakeholders far exceeds the number of techies. This book distills
the world of software projects into simple terms and relatable
metaphors for even the most technically adverse reader. Real-life
examples, entertaining analogies, and hand-drawn illustrations will
stick with readers throughout their own software projects,
bolstering their success. Business requirements, use cases, process
flows—the list goes on. It’s all broken down in this
game-changing book aimed at delivering for business and tech teams
what DevOps has done for developers and operations. What You Will
Learn Know the importance of good business requirements and how to
write them Identify the most important business roles, key
decisions, and critical activities involved in software projects
Strengthen collaboration between non-technical and technical teams
Grasp common software project terminology, required for non-techies
Understand the software development life cycle Gain insight on the
common software project methodologies and how they differ
Understand what software developers do at a high level Who This
Book Is For Non-technical business professionals (such as small
business owners, startup founders, or employees of a business of
any size or industry) who need to secure and implement a software
solution. The reader may supervise or collaborate with technical
teams, and may be a (beginning) software developer looking for
practical insights and better ways to communicate with business
colleagues.
|
Psalm 119 (Paperback)
Jonathan Peter Beckett
|
R377
R311
Discovery Miles 3 110
Save R66 (18%)
|
Ships in 10 - 15 working days
|
For the most part, marketing and customer service have remained the
same over the ages. Despite massive changes in the market position
of customers and how we communicate with each other, most companies
still use Caveman Era marketing tactics. A few marketers understand
that the game has changed. Instead of hitting customers over the
head with ad after ad, they go to potential customers where they
are. Once there, they begin a relationship with prospects. In
essences, they court customers. Cavemen Can't Market uses the
analogy of a Suitor courting, or WOOing, an Intended to not only
become a customer, but to move that customer through stages of
commitments until she is not only loyal to him, but also makes him
part of her identity. In the end, she will tell others how
wonderful she is, in essence, marketing for him. Inside this
analogy there are three stages of marketing: Attraction
Conversation Relationship Marketers must understand these stages,
as well as the pitfalls in each stage, to be successful in the new
marketing era. Those who don't...will be as obsolete as a Caveman.
In Arendt's Judgment, Jonathan Peter Schwartz explores the nature
of human judgment, the subject of the planned third volume of
Hannah Arendt's The Life of the Mind, which was left unwritten at
the time of her death. Arguing that previous interpretations of
Arendt failed to fully appreciate the central place of judgment in
her thought, Schwartz contends that understanding Arendt's ideas
requires not only interpreting her published work but also
reconstructing her thinking from a broader range of sources,
including her various essays, lecture course notes, unpublished
material, and correspondence. When these sources are taken into
account, it becomes clear that, for Arendt, political judgment was
the answer to the question of how human freedom could be realized
in the modern world. This new approach to understanding Arendt
leads to what Schwartz argues are original insights Arendt can
teach us about the nature of politics beyond sovereignty and the
role of human agency in history. Above all, her novel understanding
of the authentic nature and purpose of political philosophy is
finally revealed. Schwartz claims that in her theory of political
judgment Arendt presented a vision of political philosophy that is
improved and deepened by the contributions of ordinary, active
citizens. Along with challenging previous interpretations, Arendt's
Judgment provides a roadmap to her published and unpublished work
for scholars and students.
Nature documentaries often depict animal life as a grim struggle
for survival, but this visually stunning book opens our eyes to a
different, more scientifically up-to-date way of looking at the
animal kingdom. In more than one hundred thirty striking images,
"The Exultant Ark "celebrates the full range of animal experience
with dramatic portraits of animal pleasure ranging from the
charismatic and familiar to the obscure and bizarre. These
photographs, windows onto the inner lives of pleasure seekers, show
two polar bears engaged in a bout of wrestling, hoary marmots
taking time for a friendly chase, Japanese macaques enjoying a soak
in a hot spring, a young bull elk sticking out his tongue to catch
snowflakes, and many other rewarding moments. Biologist and
best-selling author Jonathan Balcombe is our guide, interpreting
the images within the scientific context of what is known about
animal behavior. In the end, old attitudes fall away as we gain a
heightened sense of animal individuality and of the pleasures that
make life worth living for all sentient beings.
|
You may like...
Ambulance
Jake Gyllenhaal, Yahya Abdul-Mateen II, …
DVD
(1)
R93
Discovery Miles 930
|