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What makes a great city? Why do people and businesses still value
urban life and buildings over a quiet life in the suburbs or
countryside? Now might seem a difficult time to make the case for
social contact in urban areas - so why is face-to-face contact
still considered crucial to many 21st-century economies? In a look
back over a century's-worth of thinking about cities, business and
office locations, this accessible book explains their ongoing
importance as places that thrive on face-to-face meetings, and in
negotiating uncertainty and 'sealing the deal'. Using interviews
with business leaders and staff from knowledge-intensive,
innovation-rich industries, it argues for the continuing value of
the 'right' location despite the information revolution, the
penetration of artificial intelligence (AI), and the COVID-19
pandemic. It also explores why digital systems have transformed
businesses in cities and towns, but in fact have changed
surprisingly little about the challenges of business life. This
timely book gives readers, including developers, investors,
policy-makers and students of planning or geography, essential
tools for thinking about the future of places ranging from market
towns to great World Cities.
What makes a great city? Why do people and businesses still value
urban life and buildings over a quiet life in the suburbs or
countryside? Now might seem a difficult time to make the case for
social contact in urban areas - so why is face-to-face contact
still considered crucial to many 21st-century economies? In a look
back over a century's-worth of thinking about cities, business and
office locations, this accessible book explains their ongoing
importance as places that thrive on face-to-face meetings, and in
negotiating uncertainty and 'sealing the deal'. Using interviews
with business leaders and staff from knowledge-intensive,
innovation-rich industries, it argues for the continuing value of
the 'right' location despite the information revolution, the
penetration of artificial intelligence (AI), and the COVID-19
pandemic. It also explores why digital systems have transformed
businesses in cities and towns, but in fact have changed
surprisingly little about the challenges of business life. This
timely book gives readers, including developers, investors,
policy-makers and students of planning or geography, essential
tools for thinking about the future of places ranging from market
towns to great World Cities.
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