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What's next? The question of whether future retail design will be analogue, digital or hybrid has long since been answered. It is now interesting to ask what synergy effects result from this and how these can contribute to the resilience of our built environment. Especially the mature inner cities are facing enormous innovation pressure. Smart alliances are being formed and daring retail concepts are being tried out that add value in the urban space. The new yearbook shows solutions that accompany us worldwide into the "new normal". Text in English and German.
The retail world must keep up with digitization. Shops compete with online stores that operate in an augmented or virtual reality. However, despite the recent boom in internet shopping, the tangible human component has never quite lost its appeal. This standard work about the retail sector shows how new forms of spatial expression can be created to appeal to all the senses. It provides an overview of innovations in multi-channel and omni-channel commerce, from pioneering in-store technology to new products. Around 50 current best-practice examples, from temporary pop-up stores to avant-garde brand worlds and hybrid retail centres, offer an inspiring cross section of retail designs from around the world. Included are designs for brands such as BMW, Jaguar, Land Rover, O2, Porsche, Primark, Sun & Sand Sports, and Wurth.
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