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What's next? The question of whether future retail design will be
analogue, digital or hybrid has long since been answered. It is now
interesting to ask what synergy effects result from this and how
these can contribute to the resilience of our built environment.
Especially the mature inner cities are facing enormous innovation
pressure. Smart alliances are being formed and daring retail
concepts are being tried out that add value in the urban space. The
new yearbook shows solutions that accompany us worldwide into the
"new normal". Text in English and German.
The retail world must keep up with digitization. Shops compete with
online stores that operate in an augmented or virtual reality.
However, despite the recent boom in internet shopping, the tangible
human component has never quite lost its appeal. This standard work
about the retail sector shows how new forms of spatial expression
can be created to appeal to all the senses. It provides an overview
of innovations in multi-channel and omni-channel commerce, from
pioneering in-store technology to new products. Around 50 current
best-practice examples, from temporary pop-up stores to avant-garde
brand worlds and hybrid retail centres, offer an inspiring cross
section of retail designs from around the world. Included are
designs for brands such as BMW, Jaguar, Land Rover, O2, Porsche,
Primark, Sun & Sand Sports, and Wurth.
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