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Global Perspectives on the Strategic Role of Marketing Information Systems (Hardcover): Jose Melchor Medina, Miguel Sahagun,... Global Perspectives on the Strategic Role of Marketing Information Systems (Hardcover)
Jose Melchor Medina, Miguel Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez
R6,528 Discovery Miles 65 280 Ships in 12 - 17 working days

A level of decision making is concerned with deciding the organization's objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization's future and its environment as well as matching the organization's characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Global Perspectives on the Strategic Role of Marketing Information Systems (Paperback): Jose Melchor Medina, Miguel Sahagun,... Global Perspectives on the Strategic Role of Marketing Information Systems (Paperback)
Jose Melchor Medina, Miguel Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez
R5,037 Discovery Miles 50 370 Ships in 10 - 15 working days

A level of decision making is concerned with deciding the organization's objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization's future and its environment as well as matching the organization's characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

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