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Scholars have argued that postmodernism is dead and that we are
entering into a new era that some have labelled altermodernism,
digimodernism, performatism, and post-postmodernism. This book
expands on the nascent scholarship of post-postmodernism to
highlight how dress, fashion, and appearance are reflections of
this new age. The volume starts with a discussion of fashion,
subjectivity, and time and an analysis of temporality, technology,
and fashion in post-postmodern times. Later chapters analyse the
work of design houses and mass producers such as Vetements, Gucci,
and Uniqlo whose products align with post-postmodern aesthetics,
hyperconsumption, and hypermodern branding. The book looks at
diverse geographic and identity markers by discussing
post-postmodernism and the religio-politico-cultural questions in
South Asian Muslim fashion, image and identity presentation in
queer social networking apps, and by exploring fashion designer Tom
Ford’s output as a movie director. Two chapters discuss the
post-postmodern fashion exhibition with analyses of recent
exhibitions and an in-depth look at the work of exhibition maker
Judith Clark. The final chapter is written by members of The
Rational Dress Society, a counter-fashion collective that makes
JUMPSUIT, an experimental garment to replace all clothes. Fashion,
Dress, and Post-postmodernism is a companion to research on
relationships between post-postmodernism, fashion, and dress, and
the go-to resource for researchers and students interested in these
areas.
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