Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.

Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.

This book maps how Brazil and the network of Portuguese-speaking countries-the "Lusosphere"-are using digital technologies in new ways to expand opportunities at all levels of society. From a diverse range of perspectives across the Portuguese-speaking world, contributors to this volume explore such questions as the capability of information technologies to encourage social inclusion in the face of economic inequality, the kinds of cultural values that may replace those of the scarcity-based industrial era, and the potential emergence of a virtual world order based on soft power, given the failures of hard power alternatives. This book explores how digital linkages between Brazil and physically-separated Portuguese-speaking communities are influencing the arts, creative industries, sports, learning, business, and cultural evolution for hundreds of millions of Portuguese-speaking people on five continents. At a time of escalating calls in Europe and North America to close borders and build walls, Brazil and the Emergence of a Digital Lusosphere charts alternatives that offer inspiration and practical paths toward a more inclusive world.

This book maps how Brazil and the network of Portuguese-speaking countries-the "Lusosphere"-are using digital technologies in new ways to expand opportunities at all levels of society. From a diverse range of perspectives across the Portuguese-speaking world, contributors to this volume explore such questions as the capability of information technologies to encourage social inclusion in the face of economic inequality, the kinds of cultural values that may replace those of the scarcity-based industrial era, and the potential emergence of a virtual world order based on soft power, given the failures of hard power alternatives. This book explores how digital linkages between Brazil and physically-separated Portuguese-speaking communities are influencing the arts, creative industries, sports, learning, business, and cultural evolution for hundreds of millions of Portuguese-speaking people on five continents. At a time of escalating calls in Europe and North America to close borders and build walls, Brazil and the Emergence of a Digital Lusosphere charts alternatives that offer inspiration and practical paths toward a more inclusive world.