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Global Perspectives on the Strategic Role of Marketing Information Systems (Hardcover): Jose Melchor Medina, Miguel Sahagun,... Global Perspectives on the Strategic Role of Marketing Information Systems (Hardcover)
Jose Melchor Medina, Miguel Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez
R6,556 Discovery Miles 65 560 Ships in 10 - 15 working days

A level of decision making is concerned with deciding the organization's objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization's future and its environment as well as matching the organization's characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Futuristic Trends for Sustainable Development and Sustainable Ecosystems (Hardcover): Fernando Ortiz-Rodriguez, Sanju Tiwari,... Futuristic Trends for Sustainable Development and Sustainable Ecosystems (Hardcover)
Fernando Ortiz-Rodriguez, Sanju Tiwari, Sailesh Iyer, Jose Melchor Medina-Quintero
R7,062 Discovery Miles 70 620 Ships in 10 - 15 working days

A key focus in recent years has been on sustainable development and promoting environmentally conscious practices. In today's rapidly evolving technological world, it is important to consider how technology can be applied to solve problems across disciplines and fields in these areas. Further study is needed in order to understand how technology can be applied to sustainability and the best practices, considerations, and challenges that follow. Futuristic Trends for Sustainable Development and Sustainable Ecosystems discusses recent advances and innovative research in the area of information and communication technology for sustainable development and covers practices in several artificial intelligence fields such as knowledge representation and reasoning, natural language processing, machine learning, and the semantic web. Covering topics such as blockchain, deep learning, and renewable energy, this reference work is ideal for computer scientists, industry professionals, researchers, academicians, scholars, instructors, and students.

Global Perspectives on the Strategic Role of Marketing Information Systems (Paperback): Jose Melchor Medina, Miguel Sahagun,... Global Perspectives on the Strategic Role of Marketing Information Systems (Paperback)
Jose Melchor Medina, Miguel Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez
R5,037 Discovery Miles 50 370 Ships in 10 - 15 working days

A level of decision making is concerned with deciding the organization's objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization's future and its environment as well as matching the organization's characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Futuristic Trends for Sustainable Development and Sustainable Ecosystems (Paperback): Fernando Ortiz-Rodriguez, Sanju Tiwari,... Futuristic Trends for Sustainable Development and Sustainable Ecosystems (Paperback)
Fernando Ortiz-Rodriguez, Sanju Tiwari, Sailesh Iyer, Jose Melchor Medina-Quintero
R5,376 Discovery Miles 53 760 Ships in 10 - 15 working days

A key focus in recent years has been on sustainable development and promoting environmentally conscious practices. In today's rapidly evolving technological world, it is important to consider how technology can be applied to solve problems across disciplines and fields in these areas. Further study is needed in order to understand how technology can be applied to sustainability and the best practices, considerations, and challenges that follow. Futuristic Trends for Sustainable Development and Sustainable Ecosystems discusses recent advances and innovative research in the area of information and communication technology for sustainable development and covers practices in several artificial intelligence fields such as knowledge representation and reasoning, natural language processing, machine learning, and the semantic web. Covering topics such as blockchain, deep learning, and renewable energy, this reference work is ideal for computer scientists, industry professionals, researchers, academicians, scholars, instructors, and students.

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