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Q. Who should take the lead in fixing market capitalism? A.
Business—not government alone. The spread of capitalism
worldwide has made people wealthier than ever before. But
capitalism's future is far from assured. Pandemics, income
inequality, resource depletion, mass migrations from poor to rich
countries, religious fundamentalism, the misuse of social media,
and cyberattacks—these are just a few of the threats to
continuing prosperity that we see dominating the headlines every
day. How can capitalism be sustained? And who should spearhead the
effort? Critics turn to government. In their groundbreaking book,
Capitalism at Risk, Harvard Business School professors Joseph
Bower, Herman Leonard, and Lynn Paine argue that while robust
governments must play a role, leadership by business is essential.
For enterprising companies—whether large multinationals,
established regional players, or small startups—the
current threats to market capitalism present important
opportunities. In this updated and expanded edition of Capitalism
at Risk, Bower, Leonard, and Paine set forth a renewed and more
urgent call to action. With three additional chapters and a new
preface, the authors explain how the eleven original disruptors of
the global market system clash with the digital age, and they
provide lessons on how to take action. Presenting examples of
companies already making a difference, Bower, Leonard, and Paine
show how business must serve both as innovator and
activist—developing corporate strategies that effect
change at the community, national, and international levels. Filled
with rich insights, this new edition of Capitalism at Risk presents
a compelling and constructive vision for the future of market
capitalism.
Is strategy a coherent plan conceived at the top by a visionary
leader, or is it formed by a series of individual commitments, not
always reflecting what top management has in mind? If it is a
series of commitments, how can they be managed? To answer these
questions, Joseph L. Bower and Clark G. Gilbert present research
that examines how strategy is actually made by company managers
across several levels of an organization. The research penetrates
the "black box" of strategy formulation and shows that a company's
realized strategy emerges less from the formal statements of
corporate strategy, but often out of the pattern of resource
commitments that originate across every level of the firm.
Drawing on over thirty yeas of research on resource allocation,
including studies from Harvard Business School, Stanford, London
Business School, and INSEAD, the book's five sections detail the
structural characteristics of the resource allocation process, how
the process can lead to breakdowns in strategic outcomes, and where
top management can intervene to shape desired results. And while
the organizing authors connect over three decades of research on
resource allocation, they have also included assessments of this
work by thought leaders in the fields of economics, competitive
strategy, organizational behavior, and strategic management.
The processes described represent the complex reality of strategy
formulation in large organizations, but the ideas are presented in
a way that enables the reader to access and understand the
implications of these complexities. The findings should inform the
research of economists, strategists, and behavioural scientists.
Thoughtful executives and thosewho consult with them will also find
the book provocative and instructive.
Joseph L. Bower and Clark G. Gilbert have collected together some
of the leading experts on strategy to examine how strategy is
actually made by company managers across the several levels of an
organization. Is strategy a coherent plan conceived at the top by a
visionary leader, or is it
formed by a series of smaller decisions, not always reflecting what
top management has in mind? Often it is by examining how options
for using resources are developed and selected, that we can see how
a company's competitive position gets shaped. On the bases of this
understanding, we can see
better how these processes can be managed. The book's five sections
examine how the resource allocation process works, how the way it
works can lead a company into serious problems, how top management
can intervene to fix these problems and where the most recent
thinking on these problems is headed.
A fifth section contains assessments of this work by through
leaders I the fields of economics, competitive strategy,
organizational behavior, and strategic management. The implications
for those who study firms are considerable. Activity that is
normally thought about in terms of substantive
outcomes such as market share and revenue growth, or present value
and internal rate of return, is seen to be inextricably related to
organizational and administrative questions. The finding presented
here should inform the research of economists, strategists and
behavioral scientists. Thoughtful
executives and those who consult with them will also find the book
provocative. The processes described are complex, but clear enough
so that the way toward effective management is apparent. The models
developed provide abasis for building the systems and organization
necessary for today's
competitive world.
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