GLASS JAW is a manifesto in the vein of art of war for an age where scandal can destroy a company's brand and reputation in an instant--from Eric Dezenhall, who runs an elite crisis-management firm in Washington. In this updated edition, Dezenhall examines the intersection of politics and business and the fallout from the corporate "woke" movement "cancel culture," and #MeToo movement. More importantly, he tells us why some players survive attacks in the town square and others do not. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. In GLASS JAW, Dezenhall analyzes scandal and demystifies the paper tiger "spin" industry, offering lessons, corrective measures, and counterintuitive insights. From the boardroom to the parenting messaging board, scandals erupt every day. GLASS JAW explains this changing nature of controversy and offers readers counterpunches to best protect themselves.