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A surprisingly simple approach to help everyday people become
everyday innovators. The pressure to generate big ideas can feel
overwhelming. We know that bold innovations are critical in these
disruptive and competitive times, but when it comes to breakthrough
thinking, we often freeze up. Instead of shooting for a $10-billion
payday or a Nobel Prize, the most prolific innovators focus on Big
Little Breakthroughs-small creative acts that unlock massive
rewards over time. By cultivating daily micro-innovations,
individuals and organizations are better equipped to tackle tough
challenges and seize transformational opportunities. How did a
convicted drug dealer launch and scale a massively successful
fitness company? What core mindset drove LEGO to become the largest
toy company in the world? How did a Pakistani couple challenge the
global athletic shoe industry? What simple habits led Lady Gaga,
Banksy, and Lin-Manuel Miranda to their remarkable success? Big
Little Breakthroughs isn't just for propeller-head inventors,
fancy-pants CEOs, or hoodie-donning tech billionaires. Rather, it's
a surpassingly simple system to help everyday people become
everyday innovators.
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