Have you ever asked what the point of your local Christian Radio station is? Have you often wondered about their plans and purpose? Are you confused by some of the songs they play on air? Do you wonder in today's Internet savvy world, is there even a need for your local Christian Radio station? If you have ever wondered about why your local Christian Radio station exists, then this is the book for you. In Powerful Christian Radio, author Josh Reid explains in easy-to-read language, the Strategy, Impact and Ministry of your local Christian Radio station. In other words - how does God touch people's lives through the ministry of Christian Radio. Using practical real life examples, this book will show you things you don't know about Christian Radio, and challenge your thinking in the way you view it. In a world that's gone Internet crazy it's easy to convince churches and ministries about the importance of using web strategies or social media as evangelism tools. After all, with more than one billion users, Facebook is now the third largest country in the world, which means it's time to start sending missionaries and planting churches in that country. Online evangelism is an easy sell to a new generation of pastors and leaders who have been posting their lives online since childhood. But lost in the Internet frenzy is the power of traditional media - particularly radio. "It's required reading if your goal is to impact this culture with a message of hope. The Internet may be getting all the publicity these days, but radio is alive and well. Do yourself a favor and read this book." - Phil Cooke.