This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior. Using the work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior in neuromarketing as well as policy implications. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance. This book advances the scholarship on marketing ethics and appeals to researchers of consumer psychology, business ethics, and public policy.

These are not bedtime stories, though they may have places in our darkest dreams. These are not fairy tales, though they may have myths. These are stories of the surreal. With grit and intensity, we peek into the destinies of the doomed and the damaged. From the murdered cafe owner who shows a different destiny, to the strange film salesman clinging to his vanishing lifestyle, we visit dimensions of horror, passion, and violence. And we see that sometimes, just maybe, some of us can find redemption amid the storms.