For bear lovers and advertising buffs alike, collectors and non-collectors, this book is a must; it is destined to become "the" definitive reference work on bears that advertise products. With more than 500 previously unpublished color photographs, this first-of-its-kind book spotlights bears used to entice us to purchase products. More than three dozen collectors have shared their bear treasures of great diversity, from expensive limited editions to easily affordable bears found hibernating at flea markets and thrift shops. The bears advertise readily recognized trademarked products and appear on signage and packaging, as well as "bearly" edible foods and "other beary good stuff." This comprehensive look into the what, where, and how of advertising bears is sure to include your favorites.

Conservationist Smokey BearT and over 400 of his friends who educate, give community service, play sports, and travel to popular places are gathered to share their distinct "attitudes." Each of these stuffed bear toys promotes a message from the organization for which it is the advocate. Tree Bear plants new trees, police bears fight drug use and promote safety, storybook bears educate children about life, and sports bears represent hero athletes. You will recognize so many. Over 425 color photos, a very informative text, captions, and a price guide make this book essential for all bear enthusiasts. In the huge world of stuffed animals, these popular bears carry important messages to their communities and they make wonderful collectibles, if you can take the attitudes.