This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing.

This book:

Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships;

Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales;

Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience.

Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.

When a relationship is new, everything is brilliant and exciting. Then, as the glitter of first attraction dims and the reality of differences between the partners emerges, people who truly love each other too often give up and say, "We have nothing in common," or "This can't works, it's too hard." Rather than learn how to keep their love alive and thriving, they use difficulties caused by their differences to sabotage the relationship. In truth, however, it is the differences between people that bring them closer together. When two people make a conscious decision to navigate the rough waters of their differences, only then can they achieve a deep, spiritually nourishing intimacy-richer than anything they ever imagined possible. In their breakthrough book, The New Intimacy, Judith Sherven and Jim Sniechowski, husband and wife and two of the country's most popular relationship trainers, guide readers on an illuminating adventure of the heart. Drawn from case studies, contemporary culture, and their own lives, the authors share with clarity, vision and candor how to turn conflict and disappointment into rich opportunities for learning, mutual growth and the bond of deepest intimacy.

Based on their sixteen years together as relationship trainers working with over 100,000 singles and couples, Judith Sherven and James Sniechowski have developed a truly new and original way to approach relationships. Be Loved for Who You Really Are describes the four passages of love and shows how differences between partners can be a rich source of deep intimacy, enhancing instead of destroying a relationship. Readers learn to recognize, understand, and value differences as the secret to keeping love, passion, and real romance alive for a lifetime.

Judith and Jim provide many inspiring examples that show how real love lives between two people, and how differences are at the heart of the deepest connection being together has to offer.