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The notion of responsible business has infiltrated our markets, and
"going green" is now a part of our mind set. But, sustainability as
we know it is not enough. Flourishing--the aspiration that humans
and life in general will thrive on the planet forever--should be a
key goal for every business today. This is a bold concept, like
sustainability was a decade ago. Just as sustainability has become
a matter of course, so too will flourishing will become a
cornerstone of business tomorrow.
How are companies to attain this big-picture goal? Drawing together
decades of research along with in-depth interviews, "Flourishing
Enterprise" argues that many strategic, organizational, and
operational efforts to be sustainable reach the potential of
flourishing when they incorporate one additional ingredient:
reflective practices. Offering more than a dozen such practices,
this book leads readers down a path to greater business success,
personal well-being, and a healthier planet.
Readers will find that adding reflective practices to existing
business efforts does not require more work; it simply changes the
way we do our work and, more importantly, the results we achieve.
Cultivating emotional and spiritual health is the next frontier;
this future-oriented guide develops these core competencies while
stretching the ongoing conversation about ethical, sustainable
business.
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