‘Athletes first’ is a slogan the International Olympic Committee often touts, but the reality is very different, as preeminent Olympics expert Jules Boykoff shows in this book. While the world’s attention is riveted by the triumphs and tribulations on their screens, there is much that goes on behind the scenes that is deeply troubling: athletes are increasingly voicing concerns over physical, mental and sexual abuse, and they are collectively expressing grievances around equity and human rights. Outside the stadiums, problems range from the democratic deficit and corruption surrounding the awarding of the Games, to displacement of people and gentrification of neighbourhoods to make way for Olympic venues, to the environmental damage that Olympic construction inflicts and then tries to greenwash away. Boykoff tells us that radical steps are required if the Games are to be fixed and only then will they be truly ‘athletes first’.

The Olympics have developed into the world's premier sporting event. They are simultaneously a competitive exhibition and a grand display of cooperation that bring together global cultures on ski slopes, shooting ranges, swimming pools, and track ovals. Given their scale in the modern era, the Games are a useful window for better comprehending larger cultural, social, and historical processes, argues Jules Boykoff, an academic social scientist and a former Olympic athlete.
In Activism and the Olympics, Boykoff provides a critical overview of the Olympic industry and its political opponents in the modern era. After presenting a brief history of Olympic activism, he turns his attention to on-the-ground activism through the lens of the Vancouver 2010 Winter Olympics and the 2012 Summer Olympics in London. Here we see how anti-Olympic activists deploy a range of approaches to challenge the Olympic machine, from direct action and the seizure of public space to humor-based and online tactics. Drawing on primary evidence from myriad personal interviews with activists, journalists, civil libertarians, and Olympics organizers, Boykoff angles in on the Games from numerous vantages and viewpoints.Although modern Olympic authorities have strived--even through the Cold War era--to appear apolitical, Boykoff notes, the Games have always been the site of hotly contested political actions and competing interests. During the last thirty years, as the Olympics became an economic juggernaut, they also generated numerous reactions from groups that have sought to challenge the event's triumphalism and pageantry. The 21st century has seen an increased level of activism across the world, from the Occupy Movement in the United States to the Arab Spring in the Middle East. What does this spike in dissent mean for Olympic activists as they prepare for Sochi, which will host the 2014 Winter Games, and Rio de Janeiro, where the 2016 Summer Olympics will take place?

The Olympics have developed into the world's premier sporting event. They are simultaneously a competitive exhibition and a grand display of cooperation that bring together global cultures on ski slopes, shooting ranges, swimming pools and track ovals. Given their scale in the modern era, the Games are a useful window for better comprehending larger cultural, social and historical processes, argues Jules Boykoff, an academic social scientist and a former Olympic athlete. In Activism and the Olympics, Boykoff provides a critical overview of the Olympic industry and its political opponents in the modern era. After presenting a brief history of Olympic activism, he turns his attention to on-the-ground activism through the lens of the Vancouver 2010 Winter Olympics and the 2012 Summer Olympics in London. Here we see how anti-Olympic activists deploy a range of approaches to challenge the Olympic machine, from direct action and the seizure of public space to humour-based and online tactics. Drawing on primary evidence from myriad personal interviews with activists, journalists, civil libertarians and Olympics organisers, Boykoff angles in on the Games from numerous vantages and viewpoints. Although modern Olympic authorities have strived - even through the Cold War era - to appear apolitical, Boykoff notes, the Games have always been the site of hotly contested political actions and competing interests. During the last thirty years, as the Olympics became an economic juggernaut, they also generated numerous reactions from groups that have sought to challenge the event's triumphalism and pageantry. The 21st century has seen an increased level of activism across the world, from the Occupy Movement in the United States to the Arab Spring in the Middle East. What does this spike in dissent mean for Olympic activists as they prepare for Sochi, which will host the 2014 Winter Games and Rio de Janeiro, where the 2016 Summer Olympics will take place?

The Olympic Games have become the world's greatest media and marketing event-a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public-private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media. Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.

Despite longstanding traditions of tolerance, inclusion, and democracy in the United States, dissident citizens and social movements have experienced significant and sustained - although often subtle and difficult-to observe - suppression in this country. Using mechanism-based social-movement theory, this book explores a wide range of twentieth century episodes of contention, involving such groups as mid-century communists, the Black Panther Party, the American Indian Movement, and the modern-day globalization movement.

Despite longstanding traditions of tolerance, inclusion, and democracy in the United States, dissident citizens and social movements have experienced significant and sustained - although often subtle and difficult to observe - suppression. Using mechanism-based social-movement theory, this book explores a wide range of twentieth-century episodes of contention, involving such groups as mid-century communists, the Black Panther Party, the American Indian Movement, and the modern-day globalization movement. Drawing from mass media accounts, FBI documents, secondary histories, and other data sources, Boykoff explains how the state and mass media have engaged in activity that - operating through social mechanisms - inhibits the preconditions for collective action, either through raising the costs or minimizing the benfits of mobilization.

The Olympic Games have become the world s greatest media and marketing event a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions.

In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the centre of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history and economics, Boykoff develops an innovative theory of celebration capitalism, the manipulation of state actors as partners that drive us towards public-private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterised by a state of exception, unfettered commercialism, repression of dissent, and the complicity of the mainstream media.

Controversial, challenging and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture. "

NOlympians: Inside the Fight Against Capitalist Mega-Sports in Los Angeles, Tokyo and Beyond investigates the intersection of the global rise of anti-Olympics activism and the declining popularity of hosting of the Games. The Olympics were once buoyed by myths of luminous prosperity and upticks in tourism and jobs, but in recent years these assurances have been debunked. Now more than ever, it's clear that the Olympics have transmogrified into a political-economic juggernaut that arrives with displacement, expanded policing, and anti-democratic backroom deals. Jules Boykoff - a former professional soccer player who represented the US Olympic soccer team - zooms in on Los Angeles, where the Democratic Socialists of America have launched the NOlympics LA campaign ahead of the 2028 Summer Games. Boykoff shows how DSA-LA's anti-Olympics activism fits with the resurgence of socialism in the US and beyond. Boykoff's research, based on more than 100 interviews with anti-Olympics activists, personal experiences at protests in Los Angeles, Rio de Janeiro, London, and Tokyo, academic research, mass- and alternative-media coverage, and Olympic archives, is the backbone for this story of activists fighting against the odds and embracing the transformative politics of democratic socialism.

The Olympics have a checkered, sometimes scandalous, political history. Jules Boykoff, a former US Olympic team member, takes readers from the event's nineteenth-century origins, through the Games' flirtation with Fascism, and into the contemporary era of corporate control. Along the way he recounts vibrant alt-Olympic movements, such as the Workers' Games and Women's Games of the 1920s and 1930s as well as athlete-activists and political movements that stood up to challenge the Olympic machine.