Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.

This manual seeks to help the reader grasp the fundamentals of satellite communications and related disciplines by explaining the underpinnings, introducing key personalities, and probing emerging issues. Starting with the basics, the authors introduce key topics such as orbital mechanics, electromagnetic theory, and atmospheric effects on signals, earth stations, digital communication, and video compression. The accompanying CD-ROM allows practical calculations such as rain attenuation and radio link budgets.