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This title offers new research into cultural afterlife of Dante in
nineteenth-century literature, culture and the visual arts. The
figure of Dante's Beatrice can be seen as a cultural phenomenon or
myth during the nineteenth century, inspiring a wide variety of
representations in literature and the visual arts. This study looks
at the cultural afterlife of Beatrice in the Victorian period in
remarkably different contexts. Focusing on literary representations
and selected examples from the visual arts, this book examines
works by Dante Gabriel Rossetti and Christina Rossetti, George
Eliot, Alfred Lord Tennyson and Walter Pater as well as by John
Ruskin, Maria Rossetti and Arthur Henry Hallam. Julia Straub's
analysis shows how the various representations of Beatrice in
literature and in the visual arts reflect in meaningful ways some
of the central social and aesthetic concerns of the Victorian
period, most importantly its discourse on gender. This study offers
fascinating insights into the Victorian reception of Dante by
exploring the powerful appeal of his muse.
This monograph explores transatlantic literary culture by tracing
the proliferation of 'new media,' such as the anthology, the
literary history and the magazine, in the period between 1750 and
1850. The fast-paced media landscape out of which these publishing
genres developed produced the need of a 'memory of literature' and
a concomitant rhetoric of remembering strikingly similar to what
today is called a cultural memory debate. Thus, rather than
depicting the emergence of an American national literature, The
Rise of New Media(1750-1850) combines impulses from media history,
the history of print, the sociology of literature and canon theory
to uncover nascent forms and genres of literary self-reflectivity
and early stirrings of a canon debate in the Atlantic World.
Transatlantic literary studies have provided important new
perspectives on North American, British and Irish literature. They
have led to a revision of literary history and the idea of a
national literature. They have changed the perception of the
Anglo-American literary market and its many processes of
transatlantic production, distribution, reception and criticism.
Rather than dwelling on comparisons or engaging with the notion of
'influence,' transatlantic literary studies seek to understand
North American, British and Irish literature as linked with each
other by virtue of multi-layered historical and cultural ties and
pay special attention to the many refractions and mutual
interferences that have characterized these traditions since
colonial times. This handbook brings together articles that
summarize some of the crucial transatlantic concepts, debates and
topics. The contributions contained in this volume examine periods
in literary and cultural history, literary movements, individual
authors as well as genres from a transatlantic perspective,
combining theoretical insight with textual analysis.
This monograph explores transatlantic literary culture by tracing
the proliferation of 'new media,' such as the anthology, the
literary history and the magazine, in the period between 1750 and
1850. The fast-paced media landscape out of which these publishing
genres developed produced the need of a 'memory of literature' and
a concomitant rhetoric of remembering strikingly similar to what
today is called a cultural memory debate. Thus, rather than
depicting the emergence of an American national literature, The
Rise of New Media(1750-1850) combines impulses from media history,
the history of print, the sociology of literature and canon theory
to uncover nascent forms and genres of literary self-reflectivity
and early stirrings of a canon debate in the Atlantic World.
The figure of Dante's Beatrice can be seen as a cultural phenomenon
or myth during the nineteenth century, inspiring a wide variety of
representations in literature and the visual arts. This study looks
at the cultural afterlife of Beatrice in the Victorian period in
remarkably different contexts. Focusing on literary representations
and selected examples from the visual arts, this book examines
works by Dante Gabriel Rossetti and Christina Rossetti, George
Eliot, Alfred Lord Tennyson and Walter Pater as well as by John
Ruskin, Maria Rossetti and Arthur Henry Hallam. Julia Straub's
analysis shows how the various representations of Beatrice in
literature and in the visual arts reflect in meaningful ways some
of the central social and aesthetic concerns of the Victorian
period, most importantly its discourse on gender. This study offers
fascinating insights into the Victorian reception of Dante by
exploring the powerful appeal of his muse.
Inhaltlich unveranderte Neuauflage. Die Marketing-Kommunikation
gewinnt, als unternehmerische Disziplin zur Abgrenzung gegenuber
dem Wettbewerb, stark an Bedeutung. Aufgrund der zunehmenden
Resistenz gegenuber klassischen Werbemassnahmen und der steigenden
Internetnutzung aufseiten der Konsumenten wird das Internet, als
Medium fur die Marketing-Kommunikation, immer wichtiger. Neben
zeitgemassen Instrumenten zur Profilierung von Unternehmen und
Produkten bieten sich hier direkte und kostengunstige
Kommunikationskanale zu den Verbrauchern. Aber nur wer diese
beherrscht und ihre Vorzuge und Risiken kennt, kann sie sinnvoll
fur die Kundengewinnung und -bindung einsetzen. Als Instrumente der
Marketing-Kommunikation im Internet werden, neben der Website,
Online-Advertising, Suchmaschinen-Marketing und Viral-Marketing zur
Kundenakquise sowie E-Mail-Marketing, Blog-Marketing und Podcast-
Marketing zur Kundenbindung detailliert vorgestellt, kritisch
beleuchtet und anhand wichtiger Entscheidungskriterien einander
gegenubergestellt. Dieses durch zahlreiche Praxisbeispiele
illustrierte Buch richtet sich an all jene, die sich einfuhrend
oder intensiv, theoretisch oder praktisch mit dem Thema Marketing-
Kommunikation im Internet auseinander setze
Authenticity is one of the most crucial, but also most contested
concepts in literary and cultural studies. Hollowed out by
postmodernist theory, it paradoxically enough persists as an
important backdrop for the discussion of literature, film, and the
visual arts. The essays in this volume explore perspectives on
authenticity and case studies dealing with "the authentic". They
thereby seek to show how the paradoxical persistence of
authenticity in contemporary critical discourse can be turned into
a fruitful point of departure for an analysis of literary texts,
but also films, and the visual arts.
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