In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.

"Marketing Across Cultures" examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.

Full of up-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.

Setting up a hair, nail or beauty business can be a confusing and daunting process. This book will guide you step by step in a clear, methodical way. So whether you're going mobile, starting a home-based business, renting space in an established salon or setting up a salon of your own, let me help you make sense of it all and get it right from the start.

Born into a wealthy military family, author Julie Lee enjoyed a privileged childhood in stark contrast to the abject poverty that most Cambodians experienced.

In April 1975, however, it all changed when communist Khmer Rouge forces headed by the ruthless Pol Pot capture the capital city of Phnom Penh.

After her mother and father are sent to separate labor camps and Pol Pot unleashes a genocide upon the Cambodian people, Julie is forced to flee with her Grandparents, but between them and the safety of Thailand are hundreds of miles of dangerous jungle and the guns of the Khmer Rouge.

As they flee, Julie and her Grandparents are captured and thrown with other refugees into a labor camp where, at the age of six she witnesses man's inhumanity to his fellow man.

With her co-author Keith Vickers, Julie relates the true story of her survival which she attributes to countless miracles and the guidance of an angelic White Horse.

Born into a wealthy military family, author Julie Lee enjoyed a privileged childhood in stark contrast to the abject poverty that most Cambodians experienced.

In April 1975, however, it all changed when communist Khmer Rouge forces headed by the ruthless Pol Pot capture the capital city of Phnom Penh.

After her mother and father are sent to separate labor camps and Pol Pot unleashes a genocide upon the Cambodian people, Julie is forced to flee with her Grandparents, but between them and the safety of Thailand are hundreds of miles of dangerous jungle and the guns of the Khmer Rouge.

As they flee, Julie and her Grandparents are captured and thrown with other refugees into a labor camp where, at the age of six she witnesses man's inhumanity to his fellow man.

With her co-author Keith Vickers, Julie relates the true story of her survival which she attributes to countless miracles and the guidance of an angelic White Horse.