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This book focuses on the reliability engineering of medical
devices, especially digital diagnosis and treatment equipment in
China. It details the professional technologies and application
methods of reliability design analysis, fault model analysis and
reliability test of digital diagnosis and treatment equipment, to
meet the needs of project undertakers of digital diagnosis and
treatment equipment. From the three aspects: safety analysis and
EMC design protection, material selection and control, and software
engineering and quality, this book provides professional and
technical ideas and methods of reliability for the quality problems
prone to occur in the field of medical devices, as well as method
guidance for readers. Meanwhile, it runs through the whole process
of design, engineering, testing, production and management of all
digital diagnosis and treatment equipment research and development
enterprises and even product R & D enterprises in the field of
medical devices. It is used as reading materials for personnel of
testing institutions and evaluation institutions in medical
devices.
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Visitor Experience Design (Hardcover)
Noel Scott, Jun Gao, Jianyu Ma; Contributions by Pierre Benckendorff, Ana Claudia Campos, …
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R2,691
Discovery Miles 26 910
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Ships in 12 - 17 working days
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Most discussion of visitor experiences uses a behavioural or
managerial approach where the way the visitor thinks is ignored -
it's a black box. Visitor Experience Design is the first book of
its kind to examine best practice in creating and delivering
exciting and memorable travel and visitation experiences from a
cognitive psychological perspective - it opens the black box. The
chapters draw on recent findings from cognitive psychology,
cognitive science and neuroscience to provide a basis for a better
understanding of the antecedents of a memorable experience,
including: * The psychological process of the formation or creation
of a visitor's experiences * Psychological aspects of tourism
experiences such as attention, emotion, memory and mindfulness *
Pre-stage experience: customer inputs such as knowledge, myths,
values and memories from previous travel * On-site experience:
co-creation processes * Post-stage experience: immediate and long
term outcomes including happiness and well-being * Experience
design cases Tourism, hospitality and event managers seek to
provide WOW experiences to their visitors through better design and
management.This book encourages the discussion of different facets
of experience design such as emotions, attentions, sensations,
learning, the process of co-creation and experiential stimuli
design. It will be of interest to tourism researchers and
postgraduate students studying tourism management, marketing and
product design.
In this book the author makes a study of language, culture and
translating, with special attention given to the relationship
between Chinese and English. This book consists of five chapters.
Chapter One discusses different views on culture, and elicits the
mutual interdependence between language and culture.Special
attention is paid to the importance of cultural teaching and
learning. In Chapter Two, the focus is upon the close relationship
between culture and translating, highlighting the importance of
biculturalism to a translator. Chapter Three reviews some
influential translation theories, i.e., functional equivalence and
the semantic and communicative translation. It also treats of
translating culture-loaded expressions in terms of semiotics, and
classifies signs reflecting cultural differences into 3 different
types: polysemic, synonymic and divergent. Chapter Four is devoted
to discussing the strategies of translating some culture-loaded
words and expressions, i.e., kinship terms, color terms, idioms and
advertising. Chapter Five serves as the concluding part.
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