This book focuses on the reliability engineering of medical devices, especially digital diagnosis and treatment equipment in China. It details the professional technologies and application methods of reliability design analysis, fault model analysis and reliability test of digital diagnosis and treatment equipment, to meet the needs of project undertakers of digital diagnosis and treatment equipment. From the three aspects: safety analysis and EMC design protection, material selection and control, and software engineering and quality, this book provides professional and technical ideas and methods of reliability for the quality problems prone to occur in the field of medical devices, as well as method guidance for readers. Meanwhile, it runs through the whole process of design, engineering, testing, production and management of all digital diagnosis and treatment equipment research and development enterprises and even product R & D enterprises in the field of medical devices. It is used as reading materials for personnel of testing institutions and evaluation institutions in medical devices.

Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: * The psychological process of the formation or creation of a visitor's experiences * Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness * Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel * On-site experience: co-creation processes * Post-stage experience: immediate and long term outcomes including happiness and well-being * Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.

In this book the author makes a study of language, culture and translating, with special attention given to the relationship between Chinese and English. This book consists of five chapters. Chapter One discusses different views on culture, and elicits the mutual interdependence between language and culture.Special attention is paid to the importance of cultural teaching and learning. In Chapter Two, the focus is upon the close relationship between culture and translating, highlighting the importance of biculturalism to a translator. Chapter Three reviews some influential translation theories, i.e., functional equivalence and the semantic and communicative translation. It also treats of translating culture-loaded expressions in terms of semiotics, and classifies signs reflecting cultural differences into 3 different types: polysemic, synonymic and divergent. Chapter Four is devoted to discussing the strategies of translating some culture-loaded words and expressions, i.e., kinship terms, color terms, idioms and advertising. Chapter Five serves as the concluding part.