|
Showing 1 - 4 of
4 matches in All Departments
Learn the how, when, and why of entering Asian markets Retailers
entering Asia are faced with not only a consumer and retail culture
very different from their own, but with a variety of cultures that
vary greatly among countries within the continent. International
Retailing Plans and Strategies in Asia examines the strategies of
Western retailers entering into Asian markets and provides specific
case examples showing why some companies have failed in Asiaas well
as factors that helped others succeed. Important concepts for
international retailers exploring Asian markets are clearly
explained, and the material is particularly relevant to current WTO
and UNCTAD debates about the globalization of retail markets.
Helpful tables, charts, and illustrations make complex information
easy to access and understand. International Retailing Plans and
Strategies in Asia examines: how foreign investment influences
domestic retail systems how strategies for entering European
markets can be adapted and applied to various Asian markets the
important practice of incorporating local cultural values into
trading relationships in Asian markets the investment of Japanese
retailers in China and the trend toward internationalization in
Asia by Asian retailers the evolution of foreign investment in
Koreawith a look at foreign firms' specific investment strategies
issues of local competition and the need for foreign firms to adapt
to local consumer cultures, particularly as analyzed in case
studies of Metro Cash and Carry, Toys R Us, and Carrefour what
understanding foreign markets means in terms of adaptation and
success for retailers and wholesalers The material in these pages
will help to inform business decisions about how to (and how not
to) enter foreign markets and whether or not it is proper for
governments to intervene. The chapters in this book, originally
presented as papers at a workshop held at Chung-Ang University in
Seoul in November 2003, address issues of diversity in
international retailing and distribution in Asia. International
Retailing Plans and Strategies in Asia is designed to be essential
reading for international marketing students, retail researchers,
business managers, and policymakers, and to be a useful addition to
university business school library collections.
The book is intended to help Korean language learners to more
easily speak, understand, and communicate with Korean people. This
pocket-sized book contains Korean expressions and interesting
dialogues on daily life. There are 18 topics such as greetings,
personal information, transportations, etc. All the Korean
expressions are Romanized to best guide readers to collect reading
and pronunciation. It is organized to be accessible both E-K and
K-E
This book is designed to help foreign travelers in Korea directly
communicate with Koreans in the course of their journeys. The book
contains essential Korean expressions for those who want to make
most of the Korean language for the various situations that you
might encounter during a trip. Topics and situations are suggested
in the same sequence as in a trip so you can easily look for the
expressions you need. Accessible E-K and K-E, with hangeul and
romanization, it includes supportive pronunciation and reference
guides, practical tips on Korean culture and etiquette
Korean Conversation Dictionary for Foreigners is a comprehensive
and practical guide packed with the words and expressions most
commonly used in everyday conversation. It contains useful
expressions that one can use when learning Korean as a second or
foreign language. This dictionary will help the learners master
Korean words and expressions with ease, pronounce them accurately
and gain a good grasp of grammar. It is Romanized, E-K, with over
6,500 essential entries and 12,000 examples
|
|