The destruction of local identity through the relentless encroachment of a 'McDonald-ized' cultural imperialism is a global phenomenon. Yet the reactions of Pacific peoples to this Western hegemony are diverse and encourage the creation of independent cultural identities through sports and games, political mediations, tourism, media and filmmaking, and the struggles for land rights and titles, particularly in Australia.
This book, based on extensive fieldwork, addresses a subject of great immediacy to peoples of the Pacific Island nations. It fills an important gap in existing ethnographic literature on the region and confidently navigates what had previously been considered uncharted, even unchartable, waters -- that wide sea between the classic ethnography of Oceania and contemporary anthropology's theoretical concerns with global relations and transnational cultures. Its breadth, rigour, and timely contribution to post-colonial politics in Oceania are certain to ensure that this book will provide an enduring contribution to the field.

The destruction of local identity through the relentless encroachment of a 'McDonald-ized' cultural imperialism is a global phenomenon. Yet the reactions of Pacific peoples to this Western hegemony are diverse and encourage the creation of independent cultural identities through sports and games, political mediations, tourism, media and filmmaking, and the struggles for land rights and titles, particularly in Australia.This book, based on extensive fieldwork, addresses a subject of great immediacy to peoples of the Pacific Island nations. It fills an important gap in existing ethnographic literature on the region and confidently navigates what had previously been considered uncharted, even unchartable, waters -- that wide sea between the classic ethnography of Oceania and contemporary anthropology's theoretical concerns with global relations and transnational cultures. Its breadth, rigour, and timely contribution to post-colonial politics in Oceania are certain to ensure that this book will provide an enduring contribution to the field.

The many different localities of the Pacific region have a long history of transformation, under both pre- and post-colonial conditions. More recently, rates of local transformation have increased tremendously under post-colonial regimes. The forces of globalization, which rapidly distribute commodities, images, and political and moral concepts across the region, have presented Pacific populations with an unprecedented need and opportunity to fashion new and expanded understandings of their cultural and individual identities. This volume, the first in a new series, examines the forces of globalization at different levels, as they manifest themselves and operate across cultural, cognitive and biographical dimensions of human life in the Pacific. While posing familiar questions, it offers new answers through the integration of cultural and psychological methods. The contributors draw on practice theory, cognitive science and the anthropology of space and place while exploring the key analytical rubrics of human agency, memory and landscape.