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Help your students realize their dreams of small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 16E provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for students' success now and throughout your management future. This edition's solid coverage of the fundamentals of business management teaches not only how to start a business, but also how to manage, grow, and harvest a business. This market leading text places students in the role of decision maker to sharpen their understanding. The book's thorough emphasis on building business plans ensures students can effectively create, manage, and analyze a plan for their own ventures. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text and integrated learning system as current and practical now as it was when it led the market in its first edition 50 years ago. This edition's SMALL BUSINESS MANAGEMENT ONLINE student Web site and Small Business and Entrepreneurship Resource Center help provide the valuable understanding students will rely upon throughout their entire business careers.
Backed by a loyal following, MANAGING SMALL BUSINESS: An Entrepreneurial Emphasis, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, MSB remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), MSB combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, MSB continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. MSB also captures the excitement of small business with multimedia tools such as "Small Business School" video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that MSB is the book that students retain long after the course is over.
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