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Choice Outstanding Academic Title of 2016 From the presidential
race to the battle for the office of New York City mayor, American
political candidates' approach to new media strategy is
increasingly what makes or breaks their campaign. Targeted outreach
on Facebook and Twitter, placement of a well-timed viral ad, and
the ability to roll with the memes, flame wars, and downvotes that
might spring from ordinary citizens' engagement with the
issues-these skills are heralded as crucial for anyone hoping to
get their views heard in a chaotic election cycle. But just how
effective are the kinds of media strategies that American
politicians employ? And what effect, if any, do citizen-created
political media have on the tide of public opinion? In Controlling
the Message, Farrar-Myers and Vaughn curate a series of case
studies that use real-time original research from the 2012 election
season to explore how politicians and ordinary citizens use and
consume new media during political campaigns. Broken down into
sections that examine new media strategy from the highest echelons
of campaign management all the way down to passive citizen
engagement with campaign issues in places like online comment
forums, the book ultimately reveals that political messaging in
today's diverse new media landscape is a fragile, unpredictable,
and sometimes futile process. The result is a collection that both
interprets important historical data from a watershed campaign
season and also explains myriad approaches to political campaign
media scholarship-an ideal volume for students, scholars, and
political analysts alike.
Poli Sci Fi: An Introduction to Political Science through Science
Fiction allows readers, students, and instructors to explore the
multiple worlds of science fiction while gaining a firm grasp of
core political science concepts. This carefully composed text is
comprised of sixteen brief chapters, each of which takes a
prominent science fiction film or television episode and uses it to
explore fundamental components of political science. The book is
designed to serve as a supplemental text for undergraduate
political science courses, especially Introduction to Political
Science. The structure and content of the volume is shaped around
the organization and coverage of several leading texts in this
area, and includes major parts devoted to theory and epistemology,
political behavior, institutions, identity, states, and inter-state
relations. Its emphasis on science fiction-and particularly on
popular movies and television programs-speaks to the popularity of
the genre as well as the growing understanding that popular culture
can be an extraordinarily successful vehicle for communicating
difficult yet foundational concepts, especially to introductory
level college students.
Poli Sci Fi: An Introduction to Political Science through Science
Fiction allows readers, students, and instructors to explore the
multiple worlds of science fiction while gaining a firm grasp of
core political science concepts. This carefully composed text is
comprised of sixteen brief chapters, each of which takes a
prominent science fiction film or television episode and uses it to
explore fundamental components of political science. The book is
designed to serve as a supplemental text for undergraduate
political science courses, especially Introduction to Political
Science. The structure and content of the volume is shaped around
the organization and coverage of several leading texts in this
area, and includes major parts devoted to theory and epistemology,
political behavior, institutions, identity, states, and inter-state
relations. Its emphasis on science fiction-and particularly on
popular movies and television programs-speaks to the popularity of
the genre as well as the growing understanding that popular culture
can be an extraordinarily successful vehicle for communicating
difficult yet foundational concepts, especially to introductory
level college students.
The president of the United States traditionally serves as a symbol
of power, virtue, ability, dominance, popularity, and patriarchy.
In recent years, however, the high-profile candidacies of Hillary
Clinton, Sarah Palin, and Michelle Bachmann have provoked new
interest in gendered popular culture and how it influences
Americans' perceptions of the country's highest political office.
In this timely volume, editors Justin S. Vaughn and Lilly J. Goren
lead a team of scholars in examining how the president and the
first lady exist as a function of public expectations and cultural
gender roles. The authors investigate how the candidates' messages
are conveyed, altered, and interpreted in "hard" and "soft" media
forums, from the nightly news to daytime talk shows, and from
tabloids to the blogosphere. They also address the portrayal of the
presidency in film and television productions such as Kisses for My
President (1964), Air Force One (1997), and Commander in Chief
(2005). With its strong, multidisciplinary approach, Women and the
White House commences a wider discussion about the possibility of a
female president in the United States, the ways in which popular
perceptions of gender will impact her leadership, and the cultural
challenges she will face.
Choice Outstanding Academic Title of 2016 From the presidential
race to the battle for the office of New York City mayor, American
political candidates' approach to new media strategy is
increasingly what makes or breaks their campaign. Targeted outreach
on Facebook and Twitter, placement of a well-timed viral ad, and
the ability to roll with the memes, flame wars, and downvotes that
might spring from ordinary citizens' engagement with the
issues-these skills are heralded as crucial for anyone hoping to
get their views heard in a chaotic election cycle. But just how
effective are the kinds of media strategies that American
politicians employ? And what effect, if any, do citizen-created
political media have on the tide of public opinion? In Controlling
the Message, Farrar-Myers and Vaughn curate a series of case
studies that use real-time original research from the 2012 election
season to explore how politicians and ordinary citizens use and
consume new media during political campaigns. Broken down into
sections that examine new media strategy from the highest echelons
of campaign management all the way down to passive citizen
engagement with campaign issues in places like online comment
forums, the book ultimately reveals that political messaging in
today's diverse new media landscape is a fragile, unpredictable,
and sometimes futile process. The result is a collection that both
interprets important historical data from a watershed campaign
season and also explains myriad approaches to political campaign
media scholarship-an ideal volume for students, scholars, and
political analysts alike.
Combining public administration and political science approaches to
the study of the American presidency and institutional politics,
Justin S. Vaughn and Jose D. Villalobos argue that the creation of
policy czars is a strategy for combating partisan polarization and
navigating the federal government's complexity. They present a
series of in-depth analyses of the appointment, role, and power of
various czars: the energy czar in the mid-1970s, the drug czar in
the late 1980s, the AIDS czar in the 1990s, George W. Bush's trio
of national security czars after 9/11, and Obama's controversial
czars for key domestic issues. Laying aside inflammatory political
rhetoric, Vaughn and Villalobos offer a sober, empirical analysis
of what precisely constitutes a czar, why Obama and his
predecessors used czars, and what role they have played in the
modern presidency.
When Barack Obama entered the White House, he faced numerous urgent
issues. Despite the citizens' demand for strong presidential
leadership, President Obama, following a long-standing precedent
for the development and implementation of major policies, appointed
administrators - so-called policy czars - charged with directing
theresponse to the nation's most pressing crises. Combining public
administration and political science approaches to the study of the
American presidency and institutional politics, Justin S. Vaughn
and Jose D. Villalobos argue that the creation of policy czars is a
strategy for combating partisan polarization and navigating the
federalgovernment's complexity. They present a series of in-depth
analyses of the appointment, role, and power of various czars: the
energy czar in the mid-1970s, the drug czar in the late 1980s, the
AIDS czar in the 1990s, George W. Bush's national security czars
after 9/11, and Obama's controversial czars for key domestic
issues. Laying aside inflammatory political rhetoric, Vaughn and
Villalobos offer a sober, empirical analysis of precisely what
constitutes a czar, why Obama and his predecessors used czars, and
what role they have played in the modern presidency.
Campaign rhetoric helps candidates to get elected, but its effects
last well beyond the counting of the ballots; this was perhaps
never truer than in Barack Obama's 2008 campaign. Did Obama create
such high expectations that they actually hindered his ability to
enact his agenda? Should we judge his performance by the scale of
the expectations his rhetoric generated, or against some other
standard? "The Rhetoric of Heroic Expectations: Establishing the
Obama Presidency" grapples with these and other important
questions.
Barack Obama's election seemed to many to fulfill Martin Luther
King Jr.'s vision of the "long arc of the moral universe . . .
bending toward justice." And after the terrorism, war, and economic
downturn of the previous decade, candidate Obama's rhetoric cast
broad visions of a change in the direction of American life. In
these and other ways, the election of 2008 presented an especially
strong example of creating expectations that would shape the
public's views of the incoming administration. The public's high
expectations, in turn, become a part of any president's burden upon
assuming office.
The interdisciplinary scholars who have contributed to this volume
focus their analysis upon three kinds of presidential burdens:
institutional burdens (specific to the office of the presidency);
contextual burdens (specific to the historical moment within which
the president assumes office); and personal burdens (specific to
the individual who becomes president).
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