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Communication audit is a relatively new field of research, which
has so far been investigated from a managerial point of view.
Linguists have not yet researched it. This book summarises
existing, mainly managerial, approaches to communication audits and
brings to the forefront a linguistic perspective on them. It
showcases that their essence is to capture and assess the actual
communication behaviour of auditees. The proposed communication
audit model, communication audit procedures, and linguistic form
sheet can be applied and further developed by scientists interested
in taking on research into communication and by practitioners who
wish to conduct communication audits in practice.
For some time already, a discourse within the field of Translation
Studies has increasingly focused on the translator, his/her
translation properties and mental processes resulting from their
application. Recent years and advances in technology have opened up
many possibilities of gaining a deeper insight into these
processes. This publication presents the theoretical foundations,
the results of scientific experiments, and a broad range of
questions to be asked and answered by eye-tracking supported
translation studies. The texts have been arranged into two thematic
parts. The first part consists of texts dedicated to the
theoretical foundations of Translation Studies-oriented
eye-tracking research. The second part includes texts discussing
the results of the experiments that were carried out.
Der Band enthalt Beitrage, die einem breiten Spektrum an Problemen
aus dem Bereich der Unternehmenskommunikationsforschung gewidmet
sind. Es offenbaren sich dabei viele Standpunkte, die allesamt zur
Erweiterung des Wissenshorizonts beitragen und dazu verhelfen
koennen, unterschiedliche Herangehensweisen kennenzulernen. Die
meisten der prasentierten Beitrage stellen Forschungsergebnisse von
Mitarbeitern der Universitat Warschau und der Universitat Rzeszow
dar. Beide Orte nehmen bei der Erforschung der polnisch-deutschen
Unternehmenskommunikation und des Wirtschaftsdeutschen in der
germanistischen Landschaft Polens eine besondere Stellung ein.
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