In the broadest sense, the phrase Answering the Call is a response to an idea, a principle, an invitation or a summons. It is used metaphorically in this book as a response to a higher ideal and is equated with success. Interestingly, it carries the concept of moving from a lower level to a higher level. And moving involves action, a necessity in moving forward or upward. The CelebrityExperts(r) in Answering The Call come from totally different places. Their experiences are as varied as their passions, but they are all passionate about their subject. Their experiences have given them the success they currently enjoy, notwithstanding the obstacles they have overcome, to achieve their goals. You may have noted in life that your mindset colors your thinking and your actions. In order to change direction in life to achieve your goals, you may need to realign your mindset. At the very least, by learning from a mentor's experiences, you will save valuable time and effort. The CelebrityExperts(r) in this book can guide you by their analysis, experience and action - in what to do or not to do - in Answering The Call to which you are responding. Speaking of mindset, Albert Einstein gave us the classic, often-quoted and thought-provoking definition of the mindset of insanity... Insanity: doing the same thing over and over again and expecting different results. Albert Eins

The idea of Breaking Through makes us think of accomplishing goals. Accomplishing goals and gamechanging go hand in hand. We further observe that gamechangers accomplish goals, not lottery winners who lucked into a 'good' situation ... and also that the idea of Breaking Through is normally paired with success. Distinctive characteristics of those who breakthrough invariably include perseverance, calculated risktaking, foresight, and passion. To follow breakthrough success, we introduce a panel of CelebrityExperts(r) in this book who have spearheaded changes in order to breakthrough While their fields may differ, these CelebrityExperts(r) have found success in the breakthroughs that they have initiated. Using their successful expertise, they will guide you through their breakthrough experience, relaying both their successes and their errors - which are all part and parcel of their breakthrough experience. Following their advice will help you avoid their errors - and complete a breakthrough journey quicker than you could otherwise accomplish. Your guidance is inside. Breaking Through lies ahead... Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time. Thomas Ed

By definition, winning means that you competed and you came out ahead. Human nature requires us to compete in order to survive. Therefore, winning and survival have the element of success in common. To ascend to a winning position, you need a goal, a desire to achieve it, and the qualities of discipline, perseverance and action to attain it. Having your goal and setting yourself up to achieve your goal is the first step in the process. You adjust your mindset and begin to plan diligently. Goals may be as different as DNA, but methodologies have much in common. Furthermore, your plans and expectations will need adjustments as you go along. That is why the knowledge shared by the CelebrityExperts(r) in this book will be of importance to you. The advice and suggestions of these CelebrityExperts(r) are based on their experiences - both their accomplishments and their shipwrecks. The knowledge they share will allow you to make plans that can propel you in the right direction. That is the function of a mentor - to guide you where you are going and to advise what to avoid. If you wish to develop The Winning Way to your goals, read on... You will never win if you never begin. Helen Row

The Avengers was 2012's number one worldwide box office winner - but did you know the seeds of this blockbuster movie's success were actually planted fifty years earlier? You'll find out how in StorySelling: Hollywood Secrets Revealed, when Emmy winner Nick Nanton and J.W. Dicks, authors of the best-selling Celebrity Branding You, expose why StorySelling is the most powerful method of persuasion known to man - and how any entrepreneur or business owner can put it to work to create their own blockbuster success From the science behind why stories are essential to the human mind - to the secrets behind the story elements that are irresistible to an audience - Nanton and Dicks uncover what made the greatest StorySelling campaigns of all time click and show you how to use those very same ingredients to create your own marketing juggernaut. Inside this practical, heavily-researched, and entertaining howto guide are the principles Hollywood uses to build its billion dollar franchises. StorySelling: Hollywood Secrets Revealed is truly your ticket to awesome business success.