Optimale Kundenbearbeitung durch systematisches Marktmanagement: Das Buch zeigt verstandlich, wie es funktioniert. Vorgestellt wird ein neuartiges Marktmanagement-Modell, das die erfolgreiche Einfuhrung der Balanced Scorecard, des Risikomanagements, des Value Based Managements und der ISO 9000:2000 erleichtert.

David K Wills risked his life for animals before, during and after his five years with The Humane Society of the United States (HSUS). Investigating ivory and rhino horn poaching in Africa, parrot smuggling in Honduras and the illegal trade in monkey's taken from the wild, Wills delved into the deep dark underworld of international criminal trade in wildlife. His successful ventures met with an ironic and surprising response from the organization that depended upon his work.