A decade of observations of the Sun with NASA's Solar Maximum Mission satellite has led to many discoveries in solar physics and atomic physics. While the analysis of the data is still continuing, a huge body of literature has now been published interpreting results from the mission. This book collects a review of these results in a single volume to provide a snapshot, as it were, of the current state of knowledge of solar physics. It will thus be a useful tool for both teaching and research, as well as a guide to planners of future missions to investigate the Sun. Individual chapters, each written by an expert in solar physics, cover such topics as: z Variations in the solar irradiance z Active regions of the Sun z The corona: elemental abundances; coronal mass ejections z Chromospheric evaporation z Solar flares; ultraviolet flares; nonthermal flare emissions z Flare dynamics; preflare activity; the gradual phase of flares; particle acceleration in flares z Spectroscopy and atomic physics z Solar-terrestrial science z The solar-stellar connection z Comet observations z Cosmic studies

Prostitutes and Matrons in the Roman World is the first substantial account of elite Roman concubines and courtesans. Exploring the blurred line between proper matron and wicked prostitute, it illuminates the lives of sexually promiscuous women like Messalina and Clodia, as well as prostitutes with hearts of gold who saved Rome and their lovers in times of crisis. It also offers insights into the multiple functions of erotic imagery and the circumstances in which prostitutes could play prominent roles in Roman public and religious life. Tracing the evolution of social stereotypes and concepts of virtue and vice in ancient Rome, this volume reveals the range of life choices and sexual activity, beyond the traditional binary depiction of wives or prostitutes, that were available to Roman women.

Prostitutes and Matrons in the Roman World is the first substantial account of elite Roman concubines and courtesans. Exploring the blurred line between proper matron and wicked prostitute, it illuminates the lives of sexually promiscuous women like Messalina and Clodia, as well as prostitutes with hearts of gold who saved Rome and their lovers in times of crisis. It also offers insights into the multiple functions of erotic imagery and the circumstances in which prostitutes could play prominent roles in Roman public and religious life. Tracing the evolution of social stereotypes and concepts of virtue and vice in ancient Rome, this volume reveals the range of life choices and sexual activity, beyond the traditional binary depiction of wives or prostitutes, that were available to Roman women.

This Is A New Release Of The Original 1922 Edition.

This Is A New Release Of The Original 1922 Edition.

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature.

PSYCHOLOGICAL ASPECTS OF BUSINESS PSYCHOLOGICAL ASPECTS OF BUSINESS BY EDWARD K. STRONG, JR. Professor of Psychology, Graduate School of Business, Stanford University, Author of Relative Merit of Advertisements, Psychology of Selling Life Insurance, 11 Psychology of Selling and Advertising, Change of Interest with Age Coauthor of Personnel System of the United States Army FIRST EDITION TENTH IMPRESSION McGRAW-HILL BOOK COMPANY, INC. NEW YORK AND LONDON 1938 To MY WIFE whose devotion and help have made this work possible PREFACE The chief theme of this book is influencing others. It is an activity common to nearly all the relationships existing between two or more people. We think of it ordinarily as characteristic of selling, advertising, and propaganda. But it is present in the relationships of husband-wife, parent-child, teacher-pupil, employer-employee, and all the rest. Society has advanced beyond the stage of owner-slave so that in the relationships of boss-workman, officer-enlisted man, and dictator-follower there is today far more influencing and persuasion than is customarily realized. Tomorrow there will be even less ordering and more persuading. Influencing another is primarily a psychological problem. It is important to know the principles underlying this function and the techniques that arc useful in carrying it out. All this is valuable, not only in order to influence others, but also in order to protect oneself against being unduly influenced by others. The same principles underlie all influencing but there is a great variety of techniques which are used, depending upon the particular situation. Some attention has been given the latter, especially in the field of personalselling, but the primary emphasis throughout is upon the principles of influencing, whether these involve the seller-buyer relationship in advertising or selling, the agitator-follower relationship in propaganda, or the employer-employee relationship in industrial relations. Among the functions of a leader there are three of paramount importance, namely to sense the problems that confront the group, to find ways of solving them, and to lead the group to put the solutions into operation. It is relatively easy to find men who can solve a problem once it is stated. It is much more difficult to find men who can sense a problem before it has been recognized or to secure the necessary cooperation in order to put the solution into operation. Much of our educational procedure consists in presenting answer able problems to students and in teaching them how to find the correct solutions. This probably accounts for the relative ease of solving stated problems as compared with the other two functions. This text has for its chief theme how to influence others, and will, it is hoped, supply a lack in our educational program and increase our viii PREFACE understanding of how to get people to cooperate in the execution of solutions. The author confesses he does not know how to go to work to train people to sense the existence of problems. Possibly the process is comparable to that of inventing and is to be expected in only a few people with peculiar natural gifts. It is possible, however, that far more people could perform this function if they were trained for it. Possibly one way of teaching them is to call their attention to problem after problem that has not been solved and so to get themaccustomed to thinking about problems whether or not they can solve them. It is with this thought in mind that the author has introduced in the text many problems for which he doesnt know the answer. Parts I to IV of this book are a thorough revision of the authors Psychology of Selling and Advertising published in 1925. Much of the earlier material has been condensed and a very considerable amount of new material has been added the two chapters on Con sumer Research and Propaganda being almost entirely new...

This book is a facsimile reprint and may contain imperfections such as marks, notations, marginalia and flawed pages.

This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature.