Fringe Rhetorics: Conspiracy Theories and the Paranormal identifies these rhetorical similarities of conspiracy theories and paranormal accounts by delving into rhetorical, psychosocial, and political science research. Identifying something as "fringe" indicates its proximal placement within accepted norms of contemporary society. Both conspiracy theories and paranormal accounts dwell on the fringes and both use surprisingly similar persuasive techniques. Using elements of the Aristotelian canon as well as Oswald's strengthening and weakening strategies, this book establishes a pattern for the analysis of fringe rhetorics. It also applies this pattern through rhetorical analyses of several documentaries and provides suggestions for countering fringe arguments.

Carl Sagan's Cosmos inspires audiences to look at the universe with new eyes and to appreciate humanity's importance in it. Sagan's deft use of rhetorical strategy creates an experience that pushes beyond the limits of a mere "educational" program to reveal a mythic adventure. Although Sagan contributed much to the field of science as well as to public understanding of it, Cosmos remains his signature brand. Cosmos and the Rhetoric of Popular Science builds on Thomas M. Lessl's observations regarding Cosmos' connection to the mythic and science fiction. It delves deeply into Sagan's rhetorical construction of the program in order to understand what elements contributed to its mythos.