Apart from the revised language level, this text, aimed at first year university and university of technology students, contains illustrations and graphs, used to explain certain fundamental concepts. This allows for extremely accessible reading and assimilation of knowledge. At the end of each chapter, key terms are listed to remind the reader of the main concepts covered in the preceding pages. In addition, multiple choice questions, discussions and review questions at the end of each chapter allow for the student's own self-assessment.

Universities worldwide are facing an unpresedented increase in enrolment, however, with the increase in numbers, teachers, lecturers and students are finding it more difficult to interact - with one another and with the content. The type of student is also changing dramatically. Digital natives are using technology in almost every sphere of their lives - why then not also in their education? Can technology not assist the teacher to foster good interaction with students? This research had been done in an attempt to address the challenges of improving the learning experiences of Economics first-year students in ever-increasing class sizes, by facilitating interaction via the use of e- learning. This book is useful for every educator who has struggled with large enrolment numbers and who would like to include principles of good pedagogy in their classrooms - amongst others interaction, discussion, application of theoretical knowledge - whilst keeping the net-generaion happy.