This book addresses the long overdue issue of how to adjust the concept of public goods to today's economic and political realities. It examines a series of managerial and political challenges that pertain to the design and implementation of product strategies as well as the monitoring and evaluation of global public goods provision. Suggestions are presented on a number of policy reforms and recommendations are made on how to move in a more feasible and systematic way towards a fairer process of globalization that works in the interests of all.