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In this book, the authors Bruce J. Diamond, Amy E. Lear, and
Katherine Makarec argue that there is an inner world within all of
us that profoundly impacts our lives and that memories,
perceptions, tastes, preferences, biases, and beliefs are encoded
and expressed on an unaware, largely non-conscious level. Many
aspects of our lives and actions are guided and influenced by
factors about which we may know very little but which nevertheless
alter the quality, substance, and trajectory of our lives, our
loves, our likes, and our dislikes. Drawing on novel experimental
designs and computer and imaging-based technologies, the authors
demonstrate that people can react to faces and places in measurable
ways, despite the fact that they may profess to having never seen
or visited these faces or places. The authors show that these
unaware phenomena are not isolated instances, but rather that they
permeate and influence virtually every aspect of our lives.
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