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The Executive's Guide to 21st Century Corporate Citizenship is a
succinct handbook that provides senior managers with everything
they need to understand how corporate citizenship builds
reputation, delivers value to the bottom line, and mobilizes an
organization's employees and customers. It shows how integrating
sustainability and social impact to improve your operating context
can also improve your company's competitive position, and steers
readers through the field of corporate citizenship to provide
actionable insights based on empirical research. The book features
tools that will prove valuable for every business person thinking
about how to maximize business and social value, while the concepts
addressed in the book are essential for executives leading
manufacturing B2B or B2C companies that are managing complex supply
chains, integrated operations, and corporate reputation. This book
provides a major update on how to 'do' corporate citizenship and
will help you win the reputation battle and deliver value to
society while creating the most successful business possible in
today's competitive landscape.
21st Century Corporate Citizenship is a practical guide to building
a successful business in the modern day. It is a book about
leveraging all the tools, trends and assets at the disposal of
business to drive bottom-line results, value chain resiliency,
productivity, innovation, long-term shareowner value, and benefit
for the community. This is the book that leverages corporate
citizenship as a value-creating enterprise and translates
sustainability, corporate responsibility, and social impact to help
you create the most successful business possible in tomorrow's
competitive landscape. For the up and coming manager, this book is
the crib sheet to the 21st century MBA that you can't get (yet) in
business schools. The tools and insights presented are valuable for
every business person thinking about how to differentiate their
company and maximize business and social value-from the sole
proprietor to those working in a global megacorporation-the
concepts explored are 'must do' for those working for manufacturing
B2B or B2C companies that are managing complex supply chains,
global operations, and corporate reputation. This 'how-to' handbook
presents a step-by-step process aimed at helping you create the
most successful business possible in the 21st century competitive
landscape, empowering corporate citizenship professionals to
accelerate their credibility within their company as an effective
contributor who understands their company's strategy and who
creates value.
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