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The Reality of the Mass Media (Hardcover): Niklas Luhmann The Reality of the Mass Media (Hardcover)
Niklas Luhmann; Translated by Kathleen Cross
R2,542 Discovery Miles 25 420 Ships in 10 - 15 working days

In "The Reality of the Mass Media," Luhmann extends his theory of social systems--applied in his earlier works to the economy, the political system, art, religion, the sciences, and law--to an examination of the role of mass media in the construction of social reality.
Luhmann argues that the system of mass media is a set of recursive, self-referential programs of communication, whose functions are not determined by the external values of truthfulness, objectivity, or knowledge, nor by specific social interests or political directives. Rather, he contends that the system of mass media is regulated by the internal code information/noninformation, which enables the system to select its information (news) from its own environment and to communicate this information in accordance with its own reflexive criteria.
Despite its self-referential quality, Luhmann describes the mass media as one of the key cognitive systems of modern society, by means of which society constructs the illusion of its own reality. The reality of mass media, he argues, allows societies to process information without destabilizing social roles or overburdening social actors. It forms a broad reservoir (memory) of options for the future coordination of action, and it provides parameters for the stabilization of political reproduction of society, as it produces a continuous self-description of the world around which modern society can orient itself.
In his discussion of mass media, Luhmann elaborates a theory of communication in which communication is seen not as the act of a particular consciousness, nor the medium of integrative social norms, but merely the technical codes through which systemic operations arrange and perpetuate themselves.

Schooling Carmen (Paperback): Kathleen Cross Schooling Carmen (Paperback)
Kathleen Cross
bundle available
R434 Discovery Miles 4 340 Ships in 10 - 15 working days
Skin Deep (Paperback): Kathleen Cross Skin Deep (Paperback)
Kathleen Cross
R365 Discovery Miles 3 650 Ships in 10 - 15 working days

Biracial but white-looking, Nina Moore is the daughter of a rich and famous black musician and a deceased white woman no one in the family will talk about. Burdened with secrets her father refuses to divulge, Nina finds that living as a black woman in white skin, she's attracting the wrong men, receiving privileges she didn't earn and running from a past she didn't create. After dumping her colorstruck fiance, Nina falls for Ahmad Jefferson, a sexy and intriguing ex-convict and single father who has no love for white folks and won't give her the time of day. While Ahmad focuses on raising his young daughter alone, he makes it clear his friendship with Nina will never develop into anything more, and as he searches for a "real sista" to invite into his life, Nina uncovers a family secret that loosens her hold on everything that has ever held her upright. 2nd Edition. First edition published by Avon Books, New York, August 1999.

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