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Research Paper from the year 2011 in the subject Business economics
- Marketing, Corporate Communication, CRM, Market Research, Social
Media, grade: A, Western Illinois University, language: English,
abstract: Burj Al Arab, one of the world's foremost luxury hotels
based in Dubai, is planning to expand its operations in an
international market and Indian city Mumbai has been selected for
the same. This is going to be a big operation for Jumeirah
International, the promoters of the hotel. A strong market entry
strategy needs to be selected, which needs to be complemented with
an excellent marketing plan. Organisation structure will be chalked
out which will show the control over the management and the
involvement of partners. Logistics and supply chain are very
important in the success of luxury hotel, which will again be a
point of focus for Burj Al Arab when entering the Indian market.
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