This remarkable new book, the first of its kind, is an analysis of a phenomenon that biblical scholars have scarcely taken notice of, much less studied critically-the use of the Bible in advertising. Focussing on the figure of Eve, Admen and Eve shows how she has become the ultimate postfeminist icon of female sexual and consumer power, promoting self-regarding individual choice over collective political action for today's 'I'm not a feminist but ...' generation. Contemporary advertising, Edwards shows, deploys a collage of images simultaneously reflecting and dictating the ideals and ideologies that inform much of Western culture. Exploiting the cultural mythology that surrounds Eve, advertisers constantly recycle images of this biblical figure because she is easily recognizable by the target consumer. In so doing, they are shaping how women and men see each other and themselves and how they treat each other and themselves, persuading them to become their culturally dictated dream through the products they consume. Eve in advertising is then a revealing example of how the Bible functions today. But Admen and Eve is not a value-free and apolitical analysis; it is an incitement to the exposure and subversion of today's dominant cultural attitudes to gender roles.

This volume considers the complex relationships that exist between Christianity, rape culture, and gender violence. Each chapter explores the various roles that Christian theologies, teachings, and practices have played in shaping contemporary understandings of gender violence and in sanctioning rape-supportive cultural belief systems and practices. Our contributors explore this topic from a range of disciplinary perspectives, including theology, gender and queer studies, cultural studies, pastoral care, and counseling. Together, the chapters in this volume testify to the considerable influence that Christianity has had, and continues to have, in directing conversations within the Christian tradition around gender violence and rape culture. They therefore invite readers to engage fruitfully in these conversations, fostering transformative dialogues with the Christian community about our shared responsibility to tackle the current global crisis of gender violence.

This book explores the Bible's ongoing relevance in contemporary discussions around rape culture and gender violence. Each chapter considers the ways that biblical texts and themes engage with various forms of gender violence, including the subjective, physical violence of rape, the symbolic violence of misogynistic and heteronormative discourses, and the structural violence of patriarchal power systems. The authors within this volume attempt to name (and shame) the multiple forms of gender violence present within the biblical traditions, contesting the erasure of this violence within both the biblical texts themselves and their interpretive traditions. They also consider the complex connections between biblical gender violence and the perpetuation and validation of rape culture in contemporary popular culture. This volume invites new and ongoing conversations about the Bible's complicity in rape-supportive cultures and practices, challenging readers to read these texts in light of the global crisis of gender violence.

This volume explores the multiple intersections between rape culture, gender violence, and religion. Each chapter considers the ways that religious texts, theologies, and traditions engage with contemporary cultural discourses of gender, sexuality, gender violence, and rape culture. Particularly, they interrogate the multifaceted roles that religious texts and teachings can have in challenging, confirming, querying, or redefining socio-cultural understandings of rape culture and gender violence. Unique to this volume, authors explore the topic from a range of disciplinary perspectives, including anthropology, theology, biblical studies, gender and queer studies, politics, modern history, art history, linguistics, religious studies, and English literature. Together, these interdisciplinary approaches resist the tendency to oversimplify the complexity of the connections between religion, gender violence, and rape culture; rather, the volume offers readers a multi-vocal and multi-perspectival view of this crucial subject, inviting readers to think deeply about it in light of the global crisis of gender violence.

What do people know about the Bible, and how much do they know? The media often discusses the worrying 'decline' in biblical literacy, but what does this really mean, and how can we measure this assumed 'decline'? How can we go about teaching 'biblical literacy', and about teaching teachers how to teach it? Rethinking Biblical Literacy explores the question of biblical literacy, examining the Bible's use, influence and impact in advertising, street art, poetry, popular erotic literature, Irish and UK secondary education, stand-up comedy and The Simpsons TV series to display the different types of literacy and knowledge of the Bible. Katie B. Edwards brings together several specialists in the cultural use, impact and influence of the Bible to examine the contested nature of biblical literacy and to explore the variety of ways of 'knowing' about the Bible. The picture created is one of a broad range and at times surprising depth of knowledge about what remains arguably the most influential collection of texts ever to be published.

This book explores the Bible's ongoing relevance in contemporary discussions around rape culture and gender violence. Each chapter considers the ways that biblical texts and themes engage with various forms of gender violence, including the subjective, physical violence of rape, the symbolic violence of misogynistic and heteronormative discourses, and the structural violence of patriarchal power systems. The authors within this volume attempt to name (and shame) the multiple forms of gender violence present within the biblical traditions, contesting the erasure of this violence within both the biblical texts themselves and their interpretive traditions. They also consider the complex connections between biblical gender violence and the perpetuation and validation of rape culture in contemporary popular culture. This volume invites new and ongoing conversations about the Bible's complicity in rape-supportive cultures and practices, challenging readers to read these texts in light of the global crisis of gender violence.

This volume explores the multiple intersections between rape culture, gender violence, and religion. Each chapter considers the ways that religious texts, theologies, and traditions engage with contemporary cultural discourses of gender, sexuality, gender violence, and rape culture. Particularly, they interrogate the multifaceted roles that religious texts and teachings can have in challenging, confirming, querying, or redefining socio-cultural understandings of rape culture and gender violence. Unique to this volume, authors explore the topic from a range of disciplinary perspectives, including anthropology, theology, biblical studies, gender and queer studies, politics, modern history, art history, linguistics, religious studies, and English literature. Together, these interdisciplinary approaches resist the tendency to oversimplify the complexity of the connections between religion, gender violence, and rape culture; rather, the volume offers readers a multi-vocal and multi-perspectival view of this crucial subject, inviting readers to think deeply about it in light of the global crisis of gender violence.

This volume considers the complex relationships that exist between Christianity, rape culture, and gender violence. Each chapter explores the various roles that Christian theologies, teachings, and practices have played in shaping contemporary understandings of gender violence and in sanctioning rape-supportive cultural belief systems and practices. Our contributors explore this topic from a range of disciplinary perspectives, including theology, gender and queer studies, cultural studies, pastoral care, and counseling. Together, the chapters in this volume testify to the considerable influence that Christianity has had, and continues to have, in directing conversations within the Christian tradition around gender violence and rape culture. They therefore invite readers to engage fruitfully in these conversations, fostering transformative dialogues with the Christian community about our shared responsibility to tackle the current global crisis of gender violence.

What do people know about the Bible, and how much do they know? The media often discusses the worrying 'decline' in biblical literacy, but what does this really mean, and how can we measure this assumed 'decline'? How can we go about teaching 'biblical literacy', and about teaching teachers how to teach it? Rethinking Biblical Literacy explores the question of biblical literacy, examining the Bible's use, influence and impact in advertising, street art, poetry, popular erotic literature, Irish and UK secondary education, stand-up comedy and The Simpsons TV series to display the different types of literacy and knowledge of the Bible. Katie B. Edwards brings together several specialists in the cultural use, impact and influence of the Bible to examine the contested nature of biblical literacy and to explore the variety of ways of 'knowing' about the Bible. The picture created is one of a broad range and at times surprising depth of knowledge about what remains arguably the most influential collection of texts ever to be published.